Campaign Management Sr Analyst

Skill required: Marketing Operations - Customer Insight & Marketing Analytics
Designation: Campaign Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Loyalty Advisor will be responsible for driving the development and execution of customer loyalty programs, focusing on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. This role requires a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage customers, foster brand advocacy, and drive business performance.
What are we looking for? Technical Skills: Customer Relationship Management (CRM) Systems: Experience with CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools: Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management: Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies: Customer-Centric Mindset: Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking: Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills: Excellent verbal and written communication skills, with the ability to influence stakeholders and collaborate effectively across departments. Problem-Solving: Strong problem-solving skills to identify challenges and develop effective solutions. Attention to Detail: High attention to detail, ensuring accuracy in customer communications, reports, and program elements. Innovation & Creativity: Ability to think outside the box, bringing fresh ideas Experience: 3-5 years of experience in customer loyalty, CRM, or marketing roles, preferably within a large-scale consumer-focused organization. Proven track record in managing loyalty programs or customer engagement initiatives, with a demonstrated impact on customer retention and satisfaction. Experience working with cross-functional teams to execute integrated campaigns and loyalty strategies. Knowledge of the energy sector or other customer-focused industries is a plus but not essential. Education: Bachelor’s degree in Business, Marketing, Communications, or a related field. A Master’s degree in Business Administration (MBA) or Marketing is an advantage. Additional certifications in digital marketing, customer experience, or CRM platforms are desirable.
Roles and Responsibilities: •Loyalty Program Management: Oversee the day-to-day operation and continuous optimization of loyalty programs, ensuring alignment with business objectives and customer needs. Customer Engagement: Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings. Strategic Planning: Contribute to the strategic direction of loyalty initiatives, recommending new programs or modifications based on market research, customer behavior, and competitor analysis. Cross-Functional Collaboration: Work closely with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives. Performance Tracking & Reporting: Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance. Customer Feedback & Continuous Improvement: Gather customer feedback, identify pain points, and suggest improvements to enhance the customer experience with loyalty offerings. Compliance & Data Security: Ensure all loyalty program activities comply with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security.