Campaign Manager
Job Summary
Job Description
Paytm is seeking Campaign Managers to drive growth through influencer marketing and social media engagement. The role involves identifying, onboarding, and managing nano/micro influencers across India for the Paytm Ambassador Program. Responsibilities include campaign execution, creator relationship management, content quality assurance, and performance tracking. This position offers an opportunity to be part of India's largest digital lending story and requires strong communication skills and familiarity with social media platforms.
Must have:
- 1-3 years experience in influencer marketing or community building
- Strong communication in English, Hindi, and one regional language
- Familiarity with Instagram, YouTube, and short-form video culture
- Basic Excel/Google Sheets knowledge
- Ability to manage multiple stakeholders and timelines
Good to have:
- Hands-on experience with creators
- Ability to edit basic reels/short-form videos
- Familiarity with grassroots networks
7 skills required
Job Details
About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the
mobile QR payments revolution in India, Paytm builds technologies that help small businesses with
payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the
mainstream economy with the help of technology.
About the team:
This team involves in making a difference. A lot of contingency and new challenges are encouraged
within the team to do stuff that is meaningful for those we serve. We are successful, and our
successes are rooted in our people's collective energy and unwavering focus on the employees, and
that's how it will always be change management in Social Media.
About the role:
Paytm Ambassador role will support various initiatives within the marketing/PR department aimed at
driving Paytm’s growth. This includes event management, customer acquisition, and social media
engagement, as well as contributing to the development and success of the other programs.
Why join us?
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users,
21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize
credit for deserving consumers & merchants – and we are committed to it. India’s largest digital
lending story is brewing here. It’s your opportunity to be a part of the story!
Job Title: Creator Community Executive / Campaign Manager
Department: Paytm Ambassador Program
Employment Type: Full-Time
Location: Lucknow, Jaipur, Allahabad, Ahmedabad, Indore, Guwahati, Hyderabad, Chennai,
Bangalore, Delhi NCR
Campaign Managers (3 Total):
● Central team management role
● Pan-India influencer onboarding and campaign execution
City Executives (10 Positions):● Cities: Lucknow, Jaipur, Allahabad, Ahmedabad, Indore, Guwahati, Hyderabad, Chennai,
Bangalore, Delhi NCR
Role Overview:
We’re building a high-impact, creator-led content engine under the Paytm Ambassador Program.
This team will identify, onboard, and manage nano/micro influencers in key cities across India.
City Executives will handle local onboarding and engagement, while Campaign Managers will
centrally oversee execution, coordination, and reporting. The role blends community management,
influencer marketing, and content execution — ideal for someone passionate about short-form
content and creator culture.
Key Responsibilities
📍 Common to All Roles:
● Identify and recruit relevant nano/micro content creators on Instagram & YouTube
● Explain program structure, payouts, and campaign briefs (via calls, WhatsApp)
● Ensure video content is delivered on time and matches campaign tone & tagging guidelines
● Log submissions, track creator performance, and maintain dashboards
● Build and maintain long-term creator relationships for consistent participation
● Manage city-specific WhatsApp/Telegram channels to keep creators engaged
👥 Additional for Campaign Managers:
● Coordinate campaign rollouts across multiple cities
● Host monthly Zoom check-ins with regional teams and creators
● Handle payout/content-related escalations with empathy and clarity
● Submit structured weekly performance updates to the central team
Eligibility Criteria
● 1–3 years of experience in influencer marketing, community building, or content
management
● Strong communication skills in English, Hindi, and one regional language
● Familiarity with Instagram, YouTube, and short-form video culture
● Basic working knowledge of Excel/Google Sheets
● Hands-on experience with creators is highly preferred
● Ability to edit basic reels/short-form videos using mobile apps or simple tools
Preferred Traits
● Self-driven with a “hustler” mindset● Quick and reliable execution with attention to detail
● Familiarity with grassroots networks: college creators, artists, regional influencers
● Active on Instagram or YouTube (personally or professionally)
● Ability to manage multiple stakeholders and timelines
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