Creative Director, Brand Marketing

Please note: This position is remote and available within the EU region OR MENA ONLY (CET timezone preferred) Candidates must be located within the EU and possess eligibility to work in the region to be considered for this role. Visa sponsorship is not available.

The world of gaming and esports is expanding rapidly, and we’re looking for a visionary Creative Director to drive the creative direction for two of our key brands—FACEIT and the Esports World Cup (EWC). At ESL FACEIT Group (EFG), we believe in creating immersive, engaging, and lasting experiences for gamers and fans worldwide. Our brand ethos centers around inclusivity and community, where everyone has a place. This is an opportunity to make a significant impact by shaping brand identities, crafting compelling stories, and building a passionate following.

This role is pivotal in defining how FACEIT and EWC are perceived within the gaming and esports communities, ensuring brand messaging resonates with a global audience and fosters long-lasting connections. As the Creative Director of Brand Marketing & Creative, you will play an instrumental role in building and executing creative strategies that resonate with both endemic and non-endemic audiences. You’ll be a key player in our Brand Marketing Creative team, splitting your time between FACEIT and EWC, ensuring each brand reaches new heights in the esports and entertainment world.

Key Responsibilities

FACEIT (50%)

In your role with FACEIT, you’ll support the BMC Senior Creative Direcor for ESL & FACEIT to roll out a refreshed brand identity, fostering an engaged community around the brand and its key product features. 

Specific responsibilities include:

• Brand Stewardship: Champion the FACEIT brand across all consumer touchpoints, ensuring consistent and strategic implementation of brand guidelines to build a unified brand presence.
• Content & Campaign Development: Drive the ideation, planning, and distribution of marketing-related content (video and still) and campaigns to achieve our goals and KPIs.
• FACEIT Watch: Shape and differentiate the brand identity of FACEIT Watch, aligning it with the core FACEIT brand while building a unique community-centered experience.
• Collaborative Campaign Execution: Work closely with the Consumer & Product Marketing team to deliver content and campaigns that align with the Consumer Marketing strategy. Partner with internal and external teams to ensure campaign execution is seamless and impactful.
• Resource & Project Management: Oversee resource planning, including team allocation, freelance coordination, and agency partnerships, to ensure smooth and efficient project execution.
• Brand Development: Build out FACEIT's brand strategy, continuously refining its positioning to meet evolving audience needs and industry trends.

EWC (50%)

As EFG’s Official Operating Partner for the Esports World Cup (EWC), you will have the opportunity to elevate EWC into a globally recognized brand on par with other major sports events. 

Your responsibilities include:

• Brand Strategy & Communication: In close collaboration with the Consumer Marketing Lead for EWC and the VP of Brand Marketing & Creative, define both short-term and long-term brand strategies, ensuring they align with EFG’s objectives and industry trends.
• Creative Concept Development: Oversee the development of creative marketing concepts that resonate with both endemic and non-endemic audiences, positioning EWC as a premier esports event.
• Client Partnership: Act as a strategic creative advisor to the Esports World Cup Foundation, providing direction on brand marketing communications that align with the brand’s mission and objectives.
• Creative Direction & Supervision: Manage the end-to-end creation of brand marketing content, including video and marketing campaigns, ensuring alignment with EFG’s standards.
• Collaborative Campaign Execution: Work closely with the Consumer Marketing team and the Brand Design Lead for EWC to deliver content and campaigns that align with the Consumer Marketing & Brand strategy. Partner with internal and external teams to ensure campaign execution is seamless and impactful.
• Resource & Project Management: Lead resource planning, coordinating with team members, freelancers, and agencies to ensure smooth project execution.

Who You Are

• Visionary & Strategic Leader: With extensive experience in brand and marketing, especially for digital products, you possess the foresight to drive brand growth and engagement.
• Passionate Storyteller: Skilled in translating brand values into compelling narratives, you understand the power of storytelling in building brand identity.
• Audience-Driven Innovator: You have a keen insight into audience behavior and cultural trends on a global scale, with specific expertise in the MENA region, which you leverage to craft content that resonates across diverse communities.
• Collaborative Team Player: Your leadership style promotes creativity, collaboration, and continuous improvement among team members and stakeholders.
• Adaptable & Resilient: You thrive in a fast-paced environment and are quick to adapt to new challenges in the dynamic world of gaming and esports.

Application information

Do you feel ready for the challenge of working at EFG? Join us for a game-changing career where we will shape the journey of esports together with diversity and inclusion. We encourage you to apply by filling in our application form, including your earliest starting date and your desired salary.

Please apply by adding the requested documents CV or your cover letter in the English language and preferably in PDF format.

Our Recruitment Process – What to expect?

Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, passion, and your personal relationship with games and the relevant fit for the job you applied for.

If you are successful, you will be invited for an interview, and you will receive email notification feedback if you don’t qualify at this point!

About us:

ESL FACEIT Group (EFG) is the world’s leading competitive gaming platform, combining ESL, the world’s leading independent esports company, and FACEIT, the leading digital destination for competitive gamers, offering the unique capability to deliver end-to-end solutions for players, publishers, developers, and partners. Through the combination, EFG is taking a long-term approach to increase the sustainability and global footprint of competitive gaming in a world where it represents the fastest-growing entertainment vertical.

EFG is an equal-opportunity employer. We are creating a world where everybody can be somebody. We celebrate diversity and are committed to creating an inclusive environment for all employees.

• Experience: 5+ years in a Creative Leadership Role in Brand and Marketing, ideally within the esports, gaming, entertainment, or digital media industries. A strong portfolio showcasing successful campaigns that drive consumer engagement and achieve key KPIs.
• Proficiency: Strong background in content and campaign development, and project management with a proven track record of delivering successful campaigns.
• Communication: Exceptional verbal and written communication skills, with the ability to articulate and present ideas to diverse audiences.
• Cultural Fit: A deep understanding of gaming culture and esports, ideally with a focus on the MENA region.