Creative Operations Manager, Patient Recruitment

Description

The Pregnancy and Parenting team is looking for a Creative Operations Manager, Patient Recruitment to overall, lead the end-to-end creative strategy and execution for the EHG P&P Clinical Research Recruiting business – i.e. digital patient recruitment campaigns on EHG P&P digital platforms (e.g. BabyCenter, What to Expect) on behalf of clinical research studies. 

Key Responsibilities:

●        Lead all aspects of creative development including drafting creative briefs, uncovering patient insights, copywriting, managing copywriters and photos editors, evaluating creative

●        Responsible for managing localization and translation for ex-US campaigns

●        Shepherd creative through multiple rounds of internal and external review. Responsible for ensuring compliance with all sponsor and regulatory requirements.

●        Execute the creative strategy for every recruitment campaign – select creative for launch based on data and insights, optimize based on in-market performance

●        Responsible for analyzing creative performance and summarizing insights and recommendations for client reports

●        Partner with internal stakeholders and clients to recommend and test new creative approaches

●        Partner with the Research & Insights team to execute quantitative and qualitative research to uncover valuable insights to support our go-to-market strategy

●        Determine how best to resource creative development with internal and external resources and align recommendation with key stakeholders

●        Manage freelance and vendor resources including contracting, invoicing and billing.

●        Develop and execute annual trade marketing strategy to increase our awareness in the industry and convey our unique value proposition

●        Shape and evaluate new business opportunities in the creative development space – e.g. extend our services to include social media and paid search

●        Demonstrate passion and flexibility to contribute to the Business Development team’s responsibilities in multiple capacities as work streams evolve

Job Qualifications

●        Bachelor’s degree

●        3-5 years experience in consumer marketing, digital marketing and/or brand management

●        Must have experience developing creative/ communications strategy weighing multiple factors (e.g. consumer insights, compliance requirements, clarity, etc.) and evaluating creative pre and post launch through data and analytics

●        Must be detail-oriented and deadline-driven with proven experience managing multiple projects at the same time

●        Experience executing digital media campaigns, evaluating performance and optimizing based on performance data

●        Experience working in the healthcare industry; bonus to have experience in patient recruitment for clinical trials

●        Experience copywriting in general and specifically in a regulated field like the health space, preferred

●        Experience localizing and translating creative for ex-US markets, preferred

●        Experience utilizing a results-oriented and data-driven approach to meet goals

●        Strong business acumen and communication skills (written and verbal)

●        Analytical and data-driven; ability to distill data from many inputs to key points and make recommendations

●        Ability to collaborate in a cross-functional environment, and gain alignment with key stakeholders

●        Self-starter who can manage multiple priorities effectively and work efficiently in a fast-paced environment

●        Strong organizational and prioritization skills 

●        Ability to think big-picture and also pay close attention to detail

●        High level of proficiency with Microsoft Excel, Word, and PowerPoint