Demand Generation Lead
Job Summary
Job Description
- 7+ years of experience in demand generation or Inbound Marketing
- University BA/BS degree
- Proven expertise in email marketing and lifecycle campaigns
- Experience running multi-channel demand generation campaigns
- Strong collaboration skills with Sales and Marketing Ops
- Proficiency in marketing automation platforms and CRM systems
- A data-driven and experimental mindset with ROI focus
- Experience working in cross-functional growth teams
- Hands-on experience with Salesforce
- Comprehensive benefits and wellness package
- Wellness allowance
- Carrot family planning benefit
- Origin Financial Planning service
- Modern Health
- BriteBreaks (generally the first Friday of every month off)
4 skills required
Job Details
OVERVIEW
Our mission is to bring the world together through live experiences, and we live that every day in our actions, supporting creators in building their event businesses and forging an enduring brand that consumers trust. Last year, our platform powered more than 4 million events organized by our diverse and vibrant creator community. Now it’s time to unlock the power of our discovery experience, helping connect consumers with the best events our creators have to offer.
THE TEAM
You’ll be joining the Growth Marketing team, a centralized, multi-disciplinary group focused on acquiring, retaining, and building a world-class brand and product that resonates with both event creators and event attendees. The team is part of the marketing organization and we work very closely with other marketing teams and directly partner with product, dev, and data teams. We are specialists within our areas of expertise and work together to connect with and support our customers.
THE ROLE
As a - Demand Generation Lead - you will
Lead Demand Generation team to own customer acquisition efforts by designing and executing multi-channel demand generation campaigns that drive leads and revenue
Create and optimise email marketing campaigns to nurture prospects and re-engage existing customers
Develop and refine the lifecycle journey, ensuring prospects move seamlessly through the funnel and into sales conversations
Collaborate closely with the sales org to ensure a strong alignment between demand generation efforts and lead quality/quantity expectations
Use data and insights to continuously optimize campaign performance, from segmentation and targeting to creative and messaging
THE SKILLSET
- 7+ years of experience in demand generation or Inbound Marketing, ideally in a B2B or sales-led organization
- University BA/BS degree
- Proven expertise in email marketing and lifecycle campaigns, with a strong understanding of nurturing and engagement strategies
- Experience running multi-channel demand generation campaigns, including paid media, organic channels, and partnerships
- Strong collaboration skills, with the ability to work seamlessly with Sales, Marketing Ops and other teams to align goals and efforts
- Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot)
- A data-driven and experimental mindset with a track record of using analytics to optimise campaigns and demonstrate ROI
BONUS POINTS
- Experience working in cross-functional growth teams
- Hands-on experience with Salesforce is a plus
ABOUT EVENTBRITE
At Eventbrite everyone is invited to be their whole self and we cultivate an environment to make sure that is feasible throughout the entirety of an individual's time at Eventbrite. We are committed to providing competitive, valuable and meaningful benefits and experiences for our employees to ensure we meet them where they are in life.
Cultivating a diverse, equitable and inclusive culture where all people are invited and belong is our top priority.
Employees can participate in resource groups and we offer global programming and training throughout the year to support a diverse and inclusive workplace. Read more about our Diversity and Inclusion work for our team, culture, and community.
BENEFITS
We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.
Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).
EQUAL OPPORTUNITY
At Eventbrite, we are dedicated to fostering diversity, equity and inclusion. We welcome individuals from all backgrounds, abilities and experiences to apply, and we make employment decisions on the basis of merit. We are committed to equal employment opportunity regardless of race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender reassignment, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics, or any other legally protected characteristic.
If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.
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About The Company
A global platform that allows anyone to create, share, find and attend events that fuel their passions. For support, please visit https://bit.ly/EBhelp
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