Experienced Shopper MKT Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

The role purpose of the role is to drive penetration, market share and sales growth of the category by developing channel strategies based on deep shopper insights and understanding of local and global category and brand strategies. Shopper Marketing Manager plays a key role in bridging the Marketing and Trade Marketing teams to develop and deliver all category and shopper/channel insights and strategies, as well as coordinating cross team to deliver shopper activation.

Shopper Marketing Manager will work closely with the Trade Marketing teams across offline sales and e-commerce channels to ensure execution of category strategy based on channel and customer needs. In addition, working with the Trade Marketing team to ensure seamless execution of the national level shopper, brand and channel strategies and campaigns is a key part of the role. Shopper Marketing Manager will fully leverage digital tools, data and analytics to build and identify shopper insights, including leveraging customer CRM platforms, EC membership data etc.

Key responsibilities

Develop an omnichannel shopper category strategy based on shopper and channel insights and brand strategy. Develop national omnichannel shopper marketing strategies and campaigns based on brand strategy.

Develop strategic guidance for category management, including in-store shopper touchpoint layouts and shelf displays. Define an innovation strategy, including cross-channel distribution, sales, pricing, and go-to-market plans. Develop an omnichannel pricing strategy based on brand strategy and channel positioning.

Cooperate with the marketing team to comprehensively analyze internal and external data to dig out insight and identify business growth opportunities.

Base on shopper insight and channel opportunity, to generate shopper activation- PR or scales up roadshow, closely cooperate with TMK and Sales to drive Key Account Cooperation, to drive sales.

For global brands, work with global category shopper marketing team and marketing team to develop relevant management tools suitable for the Chinese market, and adjust the relevant global strategies and best practices according to the behavior habits of Chinese shoppers, so that the strategies and plans can be better developed in China.

Effectively manage Selling P and implementation, track KPIs, and make timely adjustments.