Experienced Shopper MKT Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

The role purpose of the role is to drive penetration, market share and sales growth of the category by developing channel strategies based on deep shopper insights and understanding of local and global category and brand strategies. Shopper Marketing Manager plays a key role in bridging the Marketing and Trade Marketing teams to develop and deliver all category and shopper/channel insights and strategies, as well as coordinating cross team to deliver shopper activation.

Shopper Marketing Manager will work closely with the Trade Marketing teams across offline sales and e-commerce channels to ensure execution of category strategy based on channel and customer needs. In addition, working with the Trade Marketing team to ensure seamless execution of the national level shopper, brand and channel strategies and campaigns is a key part of the role. Shopper Marketing Manager will fully leverage digital tools, data and analytics to build and identify shopper insights, including leveraging customer CRM platforms, EC membership data etc.

Job Grade: G7B

Key responsibilities

Develop an omnichannel shopper category strategy based on shopper and channel insights and brand strategy. Develop national omnichannel shopper marketing strategies and campaigns based on brand strategy.

Develop strategic guidance for category management, including in-store shopper touchpoint layouts and shelf displays. Define an innovation strategy, including cross-channel distribution, sales, pricing, and go-to-market plans. Develop an omnichannel pricing strategy based on brand strategy and channel positioning.

Cooperate with the marketing team to comprehensively analyze internal and external data to dig out insight and identify business growth opportunities.

Base on shopper insight and channel opportunity, to generate shopper activation- PR or scales up roadshow, closely cooperate with TMK and Sales to drive Key Account Cooperation, to drive sales.  

For global brands, work with global category shopper marketing team and marketing team to develop relevant management tools suitable for the Chinese market, and adjust the relevant global strategies and best practices according to the behavior habits of Chinese shoppers, so that the strategies and plans can be better developed in China.

Effectively manage Selling P and implementation, track KPIs, and make timely adjustments.

Qualifications and skills

Essential

Deep understanding of China’s complex omni-channel environment and the category, channel and shopper dynamics is key to this role. Affinity with both Marketing and Sales is critical to ensure the role can bridge these two functions. Understanding on how to leverage digital, data and analytics to build deep insights. Understanding of customer CRM platforms and digital commerce dynamics is critical.

Shopper Marketing Manager requires strong problem-solving skills to navigate through China’s complex channel environment with a wide variety of shoppers with different missions.  This role will own offline empower campaigns from idea generation to execution and tracking, through working with cross function to set clear milestones and KPI’s. The role requires frequent customer contact.

Preferred

• University +
• Major in relevant business field
• Pharmacy/cross-channel experience
• 5+ years MNC

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

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