团队介绍

岗位职责

We are seeking a highly analytical Market Researcher with expertise in both quantitative and qualitative research methods, and a deep understanding of the Japanese market. This role will be pivotal in generating actionable insights to support strategic decision-making across product, marketing, and business development functions. Your day-to-day activities vary; and you will deliver recommendations based on your knowledge and findings to a large array of internal specialists: publishing teams, game creation teams, product & brand marketing; etc. You will also be working closely with the team lead to keep track of projects and timelines

The role will cater to our studios in Japan and to external studios looking to explore opportunities in Japan.

Your everyday missions will include:

• Liaise with internal departments to gather their research needs and provide appropriate quantitative research solutions.
• Translate business needs into research plans and develop questionnaires that meet the objectives of the study.
• Conduct market analysis for any upcoming games, using data analytics tools.
• Manage a project from A to Z with the support of internal and external toolsets.
• Support top profile game by providing suggestions for optimization, iteration, and polishing on game’s relating businesses in the globe, and help to formulate publishing strategy.
• Analyze data from multiple sources, and provide recommendations tailored to different departments and levels.
• Write clear, inspiring and actionable insight stories for stakeholders using data support.
• Stay up to date with developments in the mobile and PC/console game industry and beyond with particular attention to trends, social media, consumer behavior, and data/analytics.
• Champion consumer research across the company and foster a culture of decision-making based on consumer needs.
• Work in an agile and international environment.
• This role is both client facing and expected to conduct research independently.

Key Responsibilities:

Research & Insights:

• Design and implement full-cycle quantitative and qualitative research projects focused on the Japanese market.
• Liaise with internal departments to gather their research needs and provide appropriate quantitative research solutions.
• Translate business needs into research plans and develop questionnaires that meet the objectives of the study.
• Conduct or oversee moderation of focus groups, IDIs, and usability tests in Japanese (or with local moderators).
• Analyse quantitative data and qualitative findings to extract trends, patterns, and actionable insights.
• Produce clear and compelling research reports and presentations in English (and Japanese if required).

Project Management:

• Own and manage research project timelines, milestones, and deliverables from kick-off to delivery.
• Develop and maintain project plans, tracking progress, identifying risks, and ensuring timely communication with all stakeholders.
• Liaise with local vendors, agencies, and recruitment partners in Japan to ensure high-quality fieldwork.
• Manage project budgets, timelines, and resources effectively to ensure delivery excellence.

岗位要求

• Minimum 5 years of experience in quantitative market and user research, with proficiency in various primary research methods and utilization of third-party databases.
• Background from a market research agency or a video gaming company.
• Highly organized individual, able to keep track of timelines, suppliers & project management tools.
• Professional fluency in Japanese and English.
•  Strong understanding of Japanese culture, market dynamics, and consumer behavior.
• Proven ability to manage multiple research projects simultaneously in a fast-paced environment.
• Extensive experience in conducting quant research and analysis from A to Z.
• Strong proficiency in statistics software tools such as SPSS or Q.
• Extensive experience in managing large data sets and multi country research.
• Proficiency in Office software, including PPT and Excel.
• Demonstrate strong learning ability, effective communication skills, self-motivation, teamwork, self-management, and execution skills.
• Possess an open-minded and innovative mindset, accepting challenges and capable of multitasking.
• A genuine passion for gaming, keeping up-to-date with a wide range of genres and platforms is a plus.

腾讯致力于提供平等就业机会

在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。