Growth & Performance Marketing Strategist

About Otherworld

Otherworld is the first real estate-themed online casino, where players don’t just spin—they speculate, build, and bet like billionaires. With games like Skyline Trader, we’re reinventing the casino experience for crypto-native, Gen Z and millennial audiences who crave strategy, speed, and stakes.

As we scale rapidly across international markets, we’re looking for a Paid Ads Specialist who understands the nuances of casino marketing, can manage a high volume of creative experimentation, and has the sharpness to outperform competitors in a fast-moving category.

The Role

You’ll own the full lifecycle of paid advertising—from research and competitor tracking to campaign launch and creative iteration. This is a high-responsibility role for a hands-on performance marketer with deep casino experience and strong instincts around what converts in regulated, risk-sensitive verticals.

Responsibilities

• Strategy & Research
• Conduct competitive research and landscape audits: creative formats, copy styles, platform strategies, regions
• Identify performance benchmarks across relevant casino brands and games
• Stay updated on industry trends, ad policy changes, and platform guidelines (esp. for crypto/gambling)
• Campaign Management
• Launch, monitor, and optimize paid campaigns across Meta, Google, X, Telegram, and programmatic channels
• A/B test headlines, calls-to-action, ad formats, audiences, and visuals
• Set up structured reporting and dashboards to measure ROAS, CTR, CPA, and retention funnel performance
• Own targeting strategy and daily/weekly optimization cycles
• Creative Direction & Production
• Direct the graphic designer(s) on what changes to make to improve ad performance—data-backed, not guesswork
• Manage creative asset production timelines, file naming conventions, translations, and delivery
• Work closely with motion designers (or oversee vendors) to execute animations for dynamic ad formats
• Coordinate localization/translation for creative assets targeting non-English-speaking markets

Ready to help Otherworld dominate the ad auctions and rewrite how casinos acquire users?
Apply now with examples of past campaigns you’ve led, results you’ve delivered, and creatives you’ve helped shape.