Global Media Measurement Specialist

The Global Media Measurement Specialist will play a pivotal role in ensuring the technical feasibility of product enhancements and new developments for Reporting and Measurement tools and projects. This role will serve as a key liaison between the Product Owner and IT teams, bridging strategic product vision and technical implementation. It requires a solid understanding of campaign reporting, naming conventions, data integration, and measurement frameworks across platforms. 

• S/He will work with the Global Product Owner and Global IT on the business and technical definition of Reporting and Measurement tools and projects. 

• S/He will support the Product team to align business requirements with functional and technical specifications and architecture. 

• S/He provides media data expertise and works closely with the Product Owner and other Havas technical teams to ensure data consistency and scalability. 

• S/He contributes to the continuous improvement of working practices, data quality, reporting tooling, and agile development processes. 

Mission & Responsibilities

Technical Feasibility Analysis: 

• Assess and validate the technical feasibility of Reporting and Measurement tools and projects within a cross-channel media environment. 

• Identify technical risks and recommend improvements to ensure scalability, automation, and performance across global reporting frameworks. 

• Provide expert input on enhancements and new developments, ensuring alignment with the existing tech stack and evaluating integration opportunities with other platforms. 

• Act as a key liaison between the Product team and Global IT, ensuring seamless technical handoffs and supporting implementation. 

Media Expertise in Measurement & Reporting: 

• Translate media and business briefs into clear technical requirements for data integration, visualization, and campaign reporting across markets. 

• Bring a deep understanding of campaign setup, tracking, and KPI frameworks to guide reporting structure and tooling development. 

• Collaborate with teams to define and maintain KPI definitions, naming conventions, data schemas, and taxonomy frameworks - ensuring consistency across markets and clients. 

 Data Architecture & Governance:  

• Collaborate on the creation and proposal of scalable taxonomy structures and naming conventions for markets and global clients, while ensuring effective taxonomy management, end-to-end data integrity, and promoting the importance of naming hygiene to enable reliable and scalable measurement across the ecosystem. 

• Partner with the Product Owner to co-develop and enforce best practices in data governance, transformation logic, and reporting standardization. 

Experience: 

• 4 to 6 years in a technical role within a media agency or marketing services environment, with a strong focus on cross-channel reporting, measurement, and data operations.

• Proven experience working with omnichannel campaign data, understanding how digital and offline reporting frameworks work together. 

• Demonstrated ability developing reporting dashboards and projects using tools such as Power BI and Looker, and working directly with cloud-based environments like Google Cloud Platform (BigQuery). 

• Hands-on experience with data aggregation tools such as Funnel, Supermetrics, or Datorama to extract, blend, and operationalize campaign data from multiple sources. 
• Familiarity with Key Digital Marketing Data Sources: 
  -- Google Marketing Platform (Google Ads, CM360, DV360, SA360). 
  -- Social Platforms (Meta Ads, Business Manager, Sprinklr, Paragone, TikTok, Twitter, Snapchat). 
  -- Other DSPs (Xandr, Adobe Advertising Cloud, Teads, The Trade Desk, Sizmek). 
  -- Verification Tools (DoubleVerify, IAS). 

• Strong expertise in Power BI, Excel, Power Query, SQL, and GCP (BigQuery). 

• Solid understanding of data mapping, ETL processes, and taxonomies/naming conventions, with the ability to identify data inconsistencies and recommend scalable solutions.