Lead Content Strategy

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

Company Overview

1 Weather is a global weather platform serving over 30 million app users across the US, LATAM, and 200mn web users across India, Indonesia, and Japan. Our mission is to deliver accurate weather updates, climate insights, and relevant local news in engaging formats—ranging from text, images, and infographics to videos. We’re committed to leveraging cutting-edge technology and innovative content strategies to enhance user engagement and drive brand growth.

Role Overview

We are seeking a Content Lead to join our in-office team in Bangalore on a permanent basis. In this role, you will manage a team of content curators, harness AI-driven solutions to scale our content, and work closely with our product and design teams to optimize user engagement across multiple geographies. If you’re passionate about weather, data-driven storytelling, and leading high-performance content teams, we’d love to hear from you!

What you will be doing?

Team Management

• Lead, mentor, and manage a team of content curators to ensure alignment with 1Weather’s strategic goals.
• Set performance benchmarks and foster a culture of creativity, innovation, and continuous improvement.

AI-Driven Content Strategy

• Identify and integrate AI tools and technologies to produce weather and climate-related content at scale.
• Collaborate with data science teams to develop content frameworks and automated workflows for multi-region distribution.

Content Production & Distribution

• Oversee the creation and curation of diverse content formats (text, images, infographics, video) tailored to audience preferences in the US, LATAM, India, Indonesia, and Japan.
• Ensure content is accurate, timely, and engaging, reflecting brand voice and global cultural nuances.

Cross-Functional Collaboration

• Work closely with design and product teams to advocate for data-driven content, aligning it with the user experience roadmap.
• Provide insights on content performance to influence feature enhancements and app improvements.

User Engagement & Analytics

• Develop key performance indicators (KPIs) and regularly track metrics such as user engagement, retention, and satisfaction.
• Analyze content performance across geographies, using insights to refine strategy and improve reach.

Quality Assurance & Compliance

• Ensure all content adheres to brand guidelines, local regulations, and cultural sensitivities.
• Maintain high editorial standards for accuracy, clarity, and relevancy.

What are we looking for?

Experience & Expertise

• 5+ years of experience in content management, social media strategy, or editorial leadership, ideally within a digital or media environment.
• Demonstrated success in leading and scaling content teams.

Technical & AI Knowledge

• Proven track record of leveraging AI/ML tools or platforms to automate and enhance content production.
• Familiarity with analytics tools (Google Analytics, social media insights platforms, etc.).

Communication & Leadership

• Excellent written and verbal communication skills in English; additional language skills (especially relevant to 1Weather’s global footprint) are a plus.
• Strong leadership qualities with the ability to motivate cross-functional teams.

Creative Problem-Solving

• Ability to think strategically about content’s role in user engagement and retention.
• Proven ability to innovate and iterate on content formats to keep pace with evolving user expectations.

In-Office & Team Collaboration

• Willingness to work full-time from our Bangalore office.
• Experience collaborating with design and product teams on feature enhancements and user interface improvements.

Preferred Qualifications

• Background in data journalism, environmental science, or weather-related content.
• Experience managing large-scale content for diverse geographical markets.
• Knowledge of SEO best practices and how they apply to content distribution at scale.
• Understanding of product-driven growth strategies and user-centric design principles.

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!