Lifecycle Marketing Specialist

CRM Marketing Specialist

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

We have an exciting opportunity for a Lifecycle Marketing Specialist to join our Real time CRM team in Sydney.

This role will focus on maintaining and optimising the CRM with a focus on real time campaigns across all brands. 

Key responsibilities will include:

• Produce first class communications that are engaging, relevant, error-free and most of all, fun. 
• Advocate for the customer and to develop the tone of voice that we use across all of our brands. Drive the CRM innovation within the team. 
• Create exceptional experiences for our customers.
• Be an expert in our marketing tools.
• Maintain the vitality of our communications structure, cadence and proposition. 
• Make recommendations around how our campaigns could be optimised.
• Contribute to and execute upon monthly plans to drive continuous improvement. 
• Create and manage backlogs for creative ideas and testing. 

What you will bring to the role:

• Bachelor’s degree qualification in marketing, business administration, related discipline or equivalent work experience.
• 2+ years’ CRM experience. Understands the lifecycle of the customer.
• The ability to structure tests, understand data analysis and take meaningful action based on results.
• Experience of end to end campaign process. Ideation, planning, execution, analysis and optimisation.
• Experience of self improvement and continuous learning.

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.  

But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things. 

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

Find out more at www.vgw.co

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