Manager, Media Planning & Buying

3 Days ago • 5 Years + • Social Media • Marketing • $81,918 PA - $109,890 PA

Job Summary

Job Description

The Manager of Media Planning & Buying at ESPN will develop and execute holistic media strategies across owned and paid channels for the ESPN Marketing portfolio, including TWDC networks. Responsibilities include leading media plan development for multiple sports campaigns, collaborating with cross-functional teams, managing daily operations, and providing strategic media insights. The role requires strong communication, analytical, and leadership skills to optimize campaigns, measure success, and guide junior team members. The ideal candidate possesses a minimum of 5 years' experience in media strategy and planning or buying, a deep understanding of media channels, and proficiency in data analysis and campaign measurement. Staying updated on sports industry trends and incorporating innovative approaches are key aspects of the position.
Must have:
  • 5+ years media strategy/planning experience
  • Cross-functional collaboration skills
  • Data analysis & campaign measurement proficiency
  • Strong communication & leadership
  • Understanding of all media channels
Good to have:
  • Experience in sports industry
  • Proficiency in industry planning tools
  • Knowledge of new technologies
Perks:
  • Bonus
  • Long-term incentive units
  • Medical, financial, and other benefits

Job Details

Job Summary:

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business. 

Position Summary:

The Manager of Media Planning & Buying will focus on planning the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Manager will be responsible for understanding the various marketing challenges that our business faces and thinking creatively and strategically about how owned & off-channel Media can be used to drive results. This position will report into the Director of Media Planning & Buying. This position is based in New York, New York.

Responsibilities:

  • Lead media plan development and execution of media campaigns across multiple sports
  • Work closely with cross-functional teams and frequently play a consultative role – by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
  • Manage day to day work and timely communication with internal and external teams while also providing direction, feedback and input to team on documents such as flowcharts, planning decks and recaps for designated properties
  • Steward effective communication and understand needs of marketing teams, creative and external media agencies to ensure team is set up to effectively lead day-to-day execution of campaigns across ESPN channels and paid media channels
  • Champion new and innovative approaches, fostering a culture of continuous learning
  • Work closely with performance media team to execute a cohesive, full funnel media strategy
  • Incorporate audience data and strategy into overall Media Planning process
  • Determine and activate how to deliver necessary data to teams for various reporting purposes
  • Make results-driven decisions to optimize campaigns and demonstrate the impact of strategies to business goals
  • Provide feedback and guide junior team members to inspire their growth and development
  • Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns

Qualifications:

  • Minimum of 5 years of relevant professional experience in media strategy & planning or media buying
  • Understanding of all media channels and experience coordinating across multiple media disciplines
  • Comfortable with complex, cross-functional projects across teams and leagues
  • Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
  • Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment
  • Proficient in analyzing campaign data to glean insights and measure success
  • Knowledge of industry planning and research tools
  • Strong entertainment industry knowledge, preferably in sports
  • Self-motivated and comfortable working independently with minimal supervision and direction
  • Excellent verbal and written communication skills
  • Proficiency in Excel and spreadsheets
  • Works with urgency, superior time management, problem solving skills and a critical thinker

Required Education:

  • Bachelor’s degree or equivalent in Marketing, Business or a related field

The hiring range for this position in New York, NY is $81,918.00 - $109,890.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Similar Jobs

Virtuos - Human Resource Manager

Virtuos

Vietnam (On-Site)
1 Month ago
Bohemia Interactive - Lead Character Artist

Bohemia Interactive

Brno, South Moravian Region, Czechia (On-Site)
2 Weeks ago
The Walt Disney Company - Specialist, Corporate Strategy & Business Development

The Walt Disney Company

Minato City, Tokyo, Japan (On-Site)
1 Month ago
Hawk Eye Innovations - Baseball Tracking Systems Operator

Hawk Eye Innovations

Mexico City, Mexico City, Mexico (On-Site)
1 Week ago
Wrike - Business Development Representative

Wrike

Costa Rica (Hybrid)
1 Day ago
CharacterAI - Social Media Manager

CharacterAI

Menlo Park, California, United States (Remote)
3 Weeks ago
SLAY - Community & Social Media Manager

SLAY

(Remote)
1 Month ago
Edify by Winuall - Social Media Manager

Edify by Winuall

Bengaluru, Karnataka, India (On-Site)
5 Months ago
WebFX - Jr. Social Media Ads and Analytics Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
Sphere Entertainment Co - Specialist Social Content

Sphere Entertainment Co

Las Vegas, Nevada, United States (On-Site)
3 Days ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Salesforce - Technology Auditor, Internal Audit

Salesforce

Atlanta, Georgia, United States (Hybrid)
3 Weeks ago
ByteDance - Software Engineer, Tech Lead - Engineering Efficiency and AI Code Assistant

ByteDance

San Jose, California, United States (On-Site)
6 Months ago
Discord - Senior Software Engineer - Desktop Platform

Discord

(Remote)
6 Days ago
Putnam Associates - Apprentice, HTA & Market Access

Putnam Associates

Paris, Île-de-France, France (Hybrid)
9 Hours ago
Survay Monkey - Senior Software Engineer I (QA)

Survay Monkey

Bengaluru, Karnataka, India (Hybrid)
9 Hours ago
TransPerfect - Game Tester Opportunity!

TransPerfect

India (Remote)
11 Months ago
USE Insider - Accounting Specialist

USE Insider

İstanbul, İstanbul, Türkiye (Hybrid)
6 Months ago
Infernozilla - Social Media Manager

Infernozilla

(Remote)
1 Year ago
Universal Music - Manager, North America Catalog Services

Universal Music

Franklin, Tennessee, United States (On-Site)
1 Month ago
Zinnia - Head of Tax

Zinnia

Greenwich, Connecticut, United States (Hybrid)
1 Day ago

Get notifed when new similar jobs are uploaded

Jobs in New York, New York, United States

On Location - Design Director

On Location

Los Angeles, California, United States (Hybrid)
4 Weeks ago
Aisera Jobs - Senior Webmaster / Web Development Manager

Aisera Jobs

Palo Alto, California, United States (On-Site)
1 Day ago
Nexon - Manager, Community Engagement

Nexon

El Segundo, California, United States (Hybrid)
3 Days ago
Treck - Sales Associate

Treck

Gig Harbor, Washington, United States (On-Site)
23 Hours ago
Google - Security Engineering Manager, Cloud Red Team, Cloud CISO

Google

New York, New York, United States (On-Site)
2 Weeks ago
NVIDIA - Senior High-Performance ASIC Timing Engineer

NVIDIA

Santa Clara, California, United States (On-Site)
1 Month ago
Salesforce - Distributed Systems Software Engineer - Public Cloud (Senior/Lead/Principal)

Salesforce

San Francisco, California, United States (On-Site)
7 Months ago
McDonald's Corporation - Finance Senior Manager

McDonald's Corporation

Chicago, Illinois, United States (On-Site)
2 Weeks ago
Google - Technical Program Manager, Cloud AI and Industry Solutions

Google

Sunnyvale, California, United States (On-Site)
2 Weeks ago
Google - Software Engineer III, Google Cloud Global Networking

Google

Sunnyvale, California, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Social Media Jobs

Sporty Group - BR Social Media Manager

Sporty Group

São Paulo, State Of São Paulo, Brazil (Hybrid)
1 Month ago
IGG - Jr. PR & Community Manager

IGG

(On-Site)
2 Weeks ago
Fanatee - Game Influencer

Fanatee

United States (Remote)
2 Months ago
Explorex (Explorex  Inc ) - Social Media Manager

Explorex (Explorex Inc )

Bengaluru, Karnataka, India (On-Site)
1 Year ago
KIAT STAFFING SOLUTIONS - Social Media Manager

KIAT STAFFING SOLUTIONS

Coimbatore, Tamil Nadu, India (On-Site)
5 Months ago
THE GAME - Business Director

THE GAME

Munich, Bavaria, Germany (On-Site)
1 Month ago
Onward Search - Community Manager (Social Media)

Onward Search

Santa Monica, California, United States (Hybrid)
2 Weeks ago
Optiwise  - Social Media Manager

Optiwise

Mumbai, Maharashtra, India (On-Site)
5 Months ago
WongDoody - Account Manager - Retail & CPG Vertical

WongDoody

Berlin, Berlin, Germany (Hybrid)
3 Months ago
Sporty Group - Social Media Intern

Sporty Group

São Paulo, State Of São Paulo, Brazil (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

Glendale, California, United States (On-Site)

San Francisco, California, United States (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

Celebration, Florida, United States (On-Site)

Lake Buena Vista, Florida, United States (On-Site)

Burbank, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by The Walt Disney Company

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug