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Marketing Analyst - iGaming

11 Hours ago • 2-5 Years • Marketing

Job Summary

Job Description

Everyrealm seeks a Marketing Analyst to manage marketing payables and analyze marketing performance across all channels (paid search, social, affiliates, etc.). Responsibilities include building attribution models, calculating key metrics (CAC, LTV, ROAS), delivering performance reports, working with cross-functional teams, developing dashboards, optimizing acquisition funnels, and supporting A/B testing. The ideal candidate possesses 2-5 years of experience in data analytics, ideally within iGaming, fintech, or e-commerce, and proficiency in Excel and data visualization tools.
Must have:
  • 2-5 years data analytics experience (iGaming preferred)
  • Proficient in Excel & data visualization tools
  • Understanding of marketing attribution models
  • Experience with acquisition & retention analytics
  • Data analysis & business value generation
Good to have:
  • Experience building marketing data pipelines
  • Familiarity with CRM tools & marketing automation platforms
  • Experience with affiliate systems

Job Details

Description

Everyrealm operates a fast-growing iGaming company operating at the cutting edge of online entertainment. Our mission is to combine data, creativity, and strategy to acquire, engage, and retain players across global markets. We’re looking for a sharp, numbers-driven Marketing Analyst who can turn complex data into actionable insights that drive growth and ROI across all our channels.

Role Overview:
As our Marketing Analyst, you'll be the go-to expert for understanding the performance of our marketing spend and managing marketing payables. You’ll own the end-to-end process of tracking, analyzing, and attributing our marketing efforts—from player acquisition to retention—ensuring every dollar we spend is optimized for growth.

Key Responsibilities:

  • Analyze marketing performance across all channels (paid search, social, affiliates, influencer, programmatic, etc.).
  • Interface with agencies and content creators to track performance and payables.
  • Build and maintain attribution models to measure campaign effectiveness and ROI.
  • Calculate and monitor key metrics such as CAC, LTV, ROAS, churn, and retention curves.
  • Deliver regular performance reports and deep-dive analyses to inform strategic decisions.
  • Work closely with Marketing, Product, and Finance teams to connect spend with player behavior.
  • Develop dashboards and reporting tools to track KPIs and campaign effectiveness in real time.
  • Identify opportunities to optimize acquisition funnels and improve retention strategies.
  • Support testing frameworks (A/B tests, holdouts, etc.) for marketing and CRM initiatives.

Requirements

Qualifications:

  • 2–5 years of experience in a data analytics role, ideally within iGaming, fintech, or e-commerce.
  • Proficient in Excel and data visualization tools (Tableau, Power BI, Looker, etc.).
  • Strong understanding of marketing attribution models (first-touch, last-touch, multi-touch).
  • Proven experience with acquisition and retention analytics, CAC, LTV modeling, and cohort analysis.
  • Comfortable working with large datasets and turning insights into business value.
  • Experience working with or building marketing data pipelines and attribution systems is a big plus.
  • Familiarity with CRM tools, marketing automation platforms, and affiliate systems preferred.

You Are:

  • A sharp, curious, and detail-oriented analyst with a love of data storytelling.
  • Comfortable working cross-functionally in a fast-paced, data-driven environment.
  • Passionate about optimizing performance and maximizing ROI across marketing channels.

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About The Company

Everyrealm is a technology company that creates innovative solutions for avid social gamers, with offerings across a variety of categories including identity, ranking, relationships, and events. We also publish community-driven video game titles.

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