Measurement Lead, Large Customer Sales
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 5 years experience in digital media, sales, marketing, or product roles (or 3 years with advanced degree)
- Experience with digital organizations
- Develop robust measurement strategies
- Expert guidance on complex measurement implementations
- Excellent communication skills
- Experience in media effectiveness measurement
- Experience in first-party data solutions for Google advertising
- Knowledge of third-party digital measurement solutions
- Experience generating problem statements and solutions
3 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles or 3 years with an advanced degree.
- Experience working with digital organizations.
- Experience identifying and recommending ways to improve product and customer strategy.
Preferred qualifications:
- Experience in media effectiveness measurement (e.g., incrementality, MMM, multi-touch attribution).
- Experience in first-party data ingestion and optimization solutions for Google advertising.
- Experience generating problem statements, identifying solutions and making recommendations in ambiguous environments.
- Knowledge of third-party digital measurement solutions landscapes and industry trends.
- Excellent communication skills, with ability to translate technical/analytical concepts and influence both business and technical stakeholders.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Develop robust and innovative measurement strategies to improve advertiser confidence in media ROI, employing solutions across experimentation, MMM, and multi-touch attribution. Provide expert guidance to clients on high priority and complex measurement implementations
- Build scaled programs to drive business growth via measurement and data solutions adoption, work closely with cross-functional teams to define priorities, operationalize, and implement projects.
- Enable Google’s Sales and Analytics teams, through sharing best practices, leading training, conducting research, and developing case studies.
- Influence product development via feedback addressing internal teams needs, advertiser needs and industry trends. Establish a feedback loop with Product Go-to-Market teams.
- Maintain a deep understanding of the ads measurement landscape, including industry challenges, emerging use-cases and competitor solutions to inform team strategy,
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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