Performance Marketing Manager

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Our Story

At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, truly collaborative way of working, and the values we strive to live up to every day. We create joyful experiences that awaken our players’ desire to see what happens next. Based in the heart of Berlin, with over 300 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.

Wooga seeks an analytical, creative and enthusiastic marketing professional to join us as a Performance Marketing Manager. In this role, you will manage a marketing budget for our games and partner with the Lead Performance Marketing Manager to implement a strategy. This role will involve spending hundreds of thousands of dollars per month across multiple platforms - iOS, Android, Amazon, etc - in pursuit of Wooga’s marketing goals. In addition to managing campaigns, you will also support the marketing team’s internal analysis pipeline, producing regular reports for executive management and for the marketing team’s use.

About the role:

• Develop and execute Performance Marketing strategy for our games
• Manage campaigns across a variety of gaming platforms and partners and optimize the performance of campaigns on an ongoing basis
• Support in the production of the marketing team’s internal analysis and external reports
• Experiment, test and analyze campaigns and creatives in close collaboration with data scientists and data analysts
• Use data-driven insights to enhance performance through targeting, segmentation and creatives
• Utilize the marketing team’s analytics infrastructure to help the team optimize spends

About you:

• Relevant work experience, preferably in gaming/mobile marketing
• Experience managing various networks such as paid social, programmatic, preload and more.
• Result-oriented and strongly data-driven.
• It is a plus if you have experience in both user acquisition and retargeting; and if you understand how to use incremental analysis to measure results.
• Experience with Excel, Google Sheets or Similar (SQL, Python are a plus)
• You’re familiar with mobile measurement and attribution topics such as ATT, IDFA, consent mode and SKAN. Can communicate and collaborate effectively with data scientists and data engineers to find solutions in the privacy-first ad space.
• You already have experience working closely with diverse and international teams, and you understand the value that comes with it
• Excellent written and spoken English
• Experience with the Freemium / Free-to-Play business model
• Deep interest in mobile gaming

Please note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes - thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.

Our Promise

• Shape the future! Challenge the status quo and team up with a diverse group of experts (over 57 nationalities!) working on crafting the world’s best games.
• We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
• Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
• Enjoy the yoga, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!
• Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
• With our hybrid work model you will work in the office with your teams twice a week, to encourage in-person collaboration and team bonding The other three days you can choose if you want to work from home or from the office. We also offer 10 days a year to work from abroad.

At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!

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