Product Marketing Manager, Display and Video 360
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 6+ years in product marketing (digital advertising focus)
- Product positioning, narrative development, collateral creation
- Cross-functional collaboration & project management
- Digital video advertising expertise (CTV, streaming, YouTube Ads)
- Programmatic advertising ecosystem understanding (DV360)
- Translating market insights into product recommendations
- Leading global product marketing initiatives
- Exceptional written and verbal communication skills
- Bonus
- Equity
- Benefits
3 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, with a focus on digital advertising.
- Experience in product positioning, narrative development, and creating collateral for product features.
- Experience working cross-functionally with multiple stakeholders to deliver programs.
- Experience in project management.
Preferred qualifications:
- Subject-matter-expertise in digital-video-advertising, with a proven track record of driving innovation and growth in CTV, streaming platforms, and YouTube-Ad offerings.
- Expertise in the programmatic-advertising ecosystem, including a comprehensive understanding of Display and Video 360’s competitive landscape.
- Ability to translate market insights and user needs into strategic product recommendations, influencing product roadmaps and driving user-centric innovation.
- Ability to lead global product-marketing initiatives, fostering strong regional-partnerships and driving alignment across different cultural and geographic markets.
- Exceptional written and verbal communication skills, with a proven ability to develop and articulate compelling product strategies, narratives, and executive-level presentations.
About the job
Ads Product Marketing helps advertisers, agencies, publishers and app developers around the world connect with consumers to grow their businesses and thrive. As an Ads Product Marketing Manager, you’ll shape the future of enterprise marketing with digital innovations, stories and insights that accelerate advertising success. You’ll demonstrate how Google advertising solutions help solve real challenges for businesses.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .
Responsibilities
- Design and execute marketing campaigns to drive adoption of Google’s ad technologies and help inform the development of new products based on advertiser feedback and market insights.
- Work closely with product and sales teams to develop product strategy, positioning & messaging addressing large media agencies and advertisers.
- Develop content including blog posts, case studies, presentations, creative assets (e.g. videos, infographics) and thought leadership that support our marketing objectives.
- Create impactful co-marketing strategies with YouTube and other third-party streaming platforms.
- Work with cross-functional teams (sales, product, comms, policy) to advance Google’s thought-leadership in CTV and programmatic advertising.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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