Public Relations Director

About the Team:

At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive organic growth through brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-led brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.

The role:

We are looking for an experienced and versatile communications professional to join CookUnity’s Brand organization. The ideal candidate will drive high-impact, integrated media relations strategies that take control of the public narrative surrounding CookUnity and ensure our high impact messages are prominent in the category and culture at large. This individual; will play an important leadership role in creating visibility, authority, and affinity for the CookUnity brand and directly contributing to brand-led growth through top tier earned reach.

This role will include both internal and external communications with a focus on national public relations strategies, media relations, crisis comms, newsjacking, executive comms, employee comms, and mining for and publicizing our most important stories.

The ideal candidate will be collaborative, a detailed project manager, and creative storyteller who excels at spotting trends, creating data-driven news stories, and getting ahead of the narrative. Success in this role will be demonstrated by the effective PR and communications strategies and initiatives that support CookUnity’s brand, delivering compelling messages that connect with our stakeholders, and collaborating with and meeting the needs of internal and external partners.

Responsibilities:

• Lead proactive and reactive reputation management: crisis comms as needed, high profile hires/departures, shape high impact/urgent customer communications, etc.
• Lead executive communications strategies: thought leadership content creation, speechwriting, comms related social support (LinkedIn), staffing at events/speaking engagements for top execs, etc.
• Develop and nurture direct press relationships with top tier outlets, journalists, etc via regular cadence of press outreach, media events/dinners, etc.
• Drive external business storytelling strategy around all M&A, fundraising, milestone, IPO, etc comms in leading business outlets.
• Develop long-term earned reach strategy and translate into a PR roadmap/playbook for agency to increase velocity and quality of press.
• Mine for stories both internally and externally (customers, chefs) and feed to the agency and/or direct press relationships, ensuring proper positioning and inclusion of critical and meaningfully differentiated details.
• Support leadership in effectively communicating company strategy, values, principles, and key decisions/announcements to employees.
• Support leading regular cadence of employee related communication forums such as Town Halls, In Person Week Events, critical employee Slack channels, etc.
• Support comms strategy and execution related to semi-internal audiences unique to our business like Chef Town Halls.

Minimum Requirements:

• 10+ years in public relations, communications or related field.
• Experience at premium consumer and/or technology brands or startups.
• Growth mindset and entrepreneurial spirit, operating with a bias for action and will to figure things out with minimal oversight.
• Strategic thinker with proven success developing communications programs and initiatives.
• Storyteller with outstanding communication skills, demonstrating clarity of thought, ability to influence, and adopting appropriate tone of voice.
• Good judgement, a knack for diplomacy, experience with communications project management
• Confidence to engage and build consensus with multiple stakeholder and functional leaders at various levels
• Experience in hospitality, retail or consumer packaged goods preferred.
• Passionate about their craft and hungry to learn and develop in a hyper-growth environment.

Benefits

--------

• Health Insurance coverage
• 401k Plan
• We grow, you grow: Stock Options Plan granted on Day 1
• Eligible for a bi-annual performance bonus
• Unlimited PTO
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.