Retail Development Associate (Peanuts)

Location: New York 

Salary: $60,000 – $65,000 

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. 

Overview 

Join our Peanuts Worldwide team within WildBrain and become part of the story! From classic Peanuts shows and specials on Apple TV+ to interactive experiences worldwide, fans of all ages celebrate the Peanuts brand through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats from traditional to digital. Peanuts Worldwide, is a division of WildBrain Ltd., a global kids media and content company headquartered in Canada with offices worldwide. 

About the Role 

Are you passionate about retail development and driving brand success? Reporting to the VP of Global Retail Development, the Retail Development Associate will play a key role in ensuring the successful execution of Peanuts retail programs both in-store and online. You’ll work closely with the Retail, Category, and Marketing teams, coordinating initiatives and driving cross-functional collaboration to achieve retail excellence. You will also support the team leading Land-Based Experiences (LBE), creating and maintaining presentation material for global meetings.  With exposure to international teams and Marketing, this is a dynamic role that will allow you to make a significant impact. If you're a creative problem-solver with a strong attention to detail, we want to hear from you! 

• Drive Retail Execution: Act as the liaison between Retail, Category, and Marketing teams to ensure successful execution of Peanuts retail programs both in-store and online. Engage actively in retailer and licensee meetings and collaborate to gather and manage key information. 

• "Show to Shelf" Coordination: Support the end-to-end process for strategic retail initiatives, managing timelines, deliverables, and approvals in partnership with internal teams. 

• Brand Storytelling & Marketing: Work with Marketing, Retail, and Category teams to develop quarterly newsletters that highlight brand success stories and sales achievements. 

• Retail Placement Management: Track and coordinate retail placements, ensuring timely and complete information from licensees. 

• Amazon Coordination: Manage product placement and branding for Peanuts' Amazon storefront, working closely with cross-functional teams. 

• E-commerce & Licensing: Oversee marketing and product approvals for Snow Commerce (Peanuts e-commerce store) and help create presentation materials for live brand experiences. 

• Brand Asset Traffic: Manage the traffic of brand assets for partners on a case-by-case basis. 

• College degree, preferably in Business or a related field. 

• Experience in licensing or a business-related role, with broad retail knowledge, including product development, merchandising, and retail/sales development. Amazon experience is a plus! 

• Familiarity with the digital market, including social media and influencer campaigns. 

• A motivated self-starter with strong initiative, creativity, and a robust work ethic. 

• A team player who can collaborate across departments and work effectively with senior executives. 

• Strong organizational skills and the ability to prioritize and deliver results in a fast-paced, deadline-driven environment. 

• Exceptional verbal, written, and interpersonal communication skills. 

• A creative problem-solver who demonstrates sound judgment and acts decisively. 

• Proficiency in MS Office (Outlook, Word, Excel, and PowerPoint). 

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with 401K matching, plus bonus time-off, because you deserve it!   

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key!

WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

WildBrain is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic. 

About WildBrain 

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. 

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more! 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.  

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.