Senior Account Director - ICHI

1 Month ago • 7 Years + • Account Management

About the job

Job Description

As a Senior Account Director at ICHI, you'll play a pivotal role in driving the agency's growth by nurturing strong client relationships, delivering creative excellence, and identifying opportunities to upsell and cross-sell services. You will manage multiple clients' day-to-day requirements, negotiate internal and external blockers to generate revenue, and champion ICHI as the go-to agency for their clients' needs. This role involves leading global campaigns from conception to execution, presenting, pitching, and creating proposals. You'll collaborate with teams across strategy, copy, digital, social, motion, and production, ensuring efficient and informed communication for clients. This role requires strong commercial acumen to achieve revenue targets, a deep understanding of client needs, and the ability to navigate a fast-paced, dynamic environment.
Must have:
  • 7+ years of agency/creative experience
  • Proven experience with gaming/youth brands
  • Flexible hours (North America/Europe timezones)
  • Multiple project management
  • Production workflow understanding
  • Exceptional communication/negotiation skills
Perks:
  • Company pension scheme
  • BUPA Healthcare
  • Income Protection Cover
  • Life Assurance
  • Employee Assistance Programme (EAP)
  • Summer hours (June-August)
  • Wellbeing Days
  • Paid time-off in-lieu
  • External/in-house training
  • Company socials
  • Weekly collaboration day
  • Hybrid working (2 days office, 3 days home)
  • Cross-collaboration opportunities
  • Friendly and supportive work environment

Keywords Studios is the ultimate hub for talent in the AAA game development industry. We're a major player in gaming, with a global network of over 70+ studios across 26 countries, each with its own unique culture and expertise. Our collaborative approach sets us apart as the top choice for technical and creative services for renowned console and mobile game developers worldwide. We offer industry-leading solutions such as game development, art services, marketing, globalization, quality assurance, player support and more.

Now, we extend a warm invitation for you to explore new career opportunities with us.

About ICHI

Based in London and beyond, ICHI is a creative and marketing agency that crafts standout campaigns for some of the world's biggest and most beloved brands. From bold ideas to brand-defining creativity, we produce work that truly works.

At ICHI HQ, we believe in the power of strategically crafted ideas. Great creative work is always focused, appears effortless, and never happens by accident. We believe marketing should be impactful, inspirational, and, above all, effective. Regardless of project size, our natural approach is to always reach for the big idea—the constant thread running through everything we create. Our success is driven by a core team of dedicated individuals, working together from pitch to completion.

We’re expanding our portfolio of talents and client solutions with a new department dedicated to delivering best-in-class marketing strategy and execution. This new offering provides a one-stop-shop for our clients, managing campaigns and projects from start to finish, from announce to launch and beyond.

We aim high, dig deep, and never hold back. This mindset is fundamental to our culture and has resulted in award-winning work and enduring client relationships.

To give you a flavour

The role of Senior Account Director is key to the growth of ICHI through the successful client management amongst new and existing opportunities. Working closely with the Studio Head (SH) & Client Services Director (CSD), you will support the growth strategy by nurturing strong client relationships, delivering creative excellence and recognising upsell and cross sell opportunities.

You are responsible for the day-to-day requirements needed to complete tasks for your multiple clients, negotiating internal and external blockers to generate more revenue and help champion ICHI as the go-to agency for our clients needs.

As part of the ICHI team, you will have full accountability to commercially grow accounts and you will manage global campaigns from conception through to final execution with confidence in presenting, pitching and creating proposals.

With the ICHI company model being highly collaborative and teamwork-driven, you will be an integral part within all teams including strategy, copy, digital, social, motion and production and you will need to demonstrate an understanding within each of these areas.

Topline

  • Responsibility for the revenue targets set by you, and agreed by the CSD across your accounts
  • Support the SH and CSD with ICHI’s growth strategy across new and existing opportunities
  • Deliver client services excellence to ensure we are always delivering the very best experience so that client success translates into company success
  • Represent the agency by attending internal and external events
  • Stay up-to-date with client news and gaming trends, and apply this knowledge to ensure ICHI remains effective and relevant

Day to day

  • Drive commercial growth of all business opportunities thereby supporting company revenue targets
  • Build strong client relationships at the highest level, being a trusted voice
  • Confidently present to stakeholders, both on screen and face to face
  • Champion collaboration between the production and creative teams (permanent and freelance) to ensure we’re communicating efficiently, confidently and what we are saying is informed for our clients
  • Develop a keen eye for detail throughout all areas of work and when providing quality assurance for client-facing assets
  • Support ICHI brand Marketing / PR including award submissions, website updates, social media posts, editorial communications etc...
  • Attend audio record sessions or photo/video shoots where appropriate
  • Work with Production to make sure all projects adhere to the agreed workflow with the client and help educate the client on the ICHI process before issues arise
  • Build and maintain a network of relevant contacts/potential clients - nurturing relationships to identify potential issues and opportunities
  • Take an active role within pitch requirements, reviewing documentation, managing comms and formulating a clear plan for success
  • Foster a productive and empowering working environment across all ICHI teams to mentor and motivate across departments
  • Deliver completed project marketing materials including creds, social and showreel updates

Requirements

  • 7+ years of working in an agency/creative environment
  • Proven experience and successes working within gaming entertainment / youth brands
  • Flexible working hours - able to cross North America and European timezones
  • Ability to manage multiple projects and thrive under pressure
  • Understanding of production workflow
  • Exceptional communication, presenting and negotiation skills

Benefits

  • Company pension scheme
  • BUPA Healthcare
  • Income Protection Cover
  • Life Assurance
  • Employee Assistance Programme (EAP)
  • Summer hours from June - August
  • Wellbeing Days and paid time-off in-lieu
  • External and in-house training
  • Fun company socials and a weekly collaboration day in our Holborn office
  • Hybrid working (2 days in the office, 3 days at home)
  • Opportunities for cross-collaboration with other Keywords Studios
  • A friendly and supportive working environment

Submission

  • 1st Round: Apply via Workable with your CV and Cover Letter with a bit more about yourself and why you would like to work at ICHI
  • 2nd Round: Video Interview with our Talent Team
  • 3rd Round: Video Interview with a member of the Client Services Team
  • Final Interview: Face-to-Face with Studio Head, Client Services Director, Operations Director

If this sounds like a good fit for you, we’d love to hear from you!

Our Diversity, Equity, Inclusion and Belonging (DEIB) Commitment:Keywords Studios is an Equal Opportunity Employer and considers applicants for all positions without regard to race, ethnicity, religion or belief, sex, age, national origin, marital status, sexual orientation, gender identity, disability or any other characteristic protected by applicable laws. If you require any adjustments during the process please let us know in your application. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. We especially welcome applications from candidates of underrepresented groups in the industry.

PERSONAL DATA PROTECTION POLICY

By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice .

Role Information: EN

Studio: ICHI Worldwide

Location: England, United Kingdom, Europe

Area of Work: Marketing Services

Service: Engage

Employment Type: Full Time

Working Pattern: Hybrid, On-site

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About The Company

At Keywords, we deliver clients the benefits of the strengthened Engage service line, combining our Player Support and Marketing offerings.

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