Senior Director - Product Marketing
Job Summary
Job Description
We are seeking a dynamic and visionary Senior Director of Product Marketing to lead product positioning, go-to-market strategy, and narrative building for customer engagement solutions. This role serves as a bridge between product management, sales, marketing, and customer success, driving strategic growth and ensuring product-market fit. Responsibilities include crafting messaging, enabling sales, analyzing the competitive landscape, and ensuring the platform resonates globally. Key duties involve owning product narrative, developing messaging frameworks for enterprise audiences, and ensuring consistency across all touchpoints. Additionally, the role requires building launch plans, defining GTM success metrics, conducting market research, and providing analysis and insights to sharpen execution and roadmap alignment. Sales enablement includes creating collateral and leading training programs. Customer insights will be gathered through advocacy programs and advisory boards. Analyst and influencer relations involve building relationships with industry analysts to influence market perception.
Must have:
- 12+ years in B2B enterprise software marketing
- Product marketing leadership role
- Deep understanding of customer engagement/martech
- Proven track record launching enterprise products
- Exceptional storytelling and communication skills
- Strong analytical and data-driven mindset
- Experience leading global product marketing teams
- MBA from a tier 1 B-school or equivalent experience
Perks:
- Contribute to a product backed by 11 technology patents
- Work in the high-growth mobile technology space
- Empowering employees with Full-Spectrum Benefits and Assistance
- Nurtures Growth and Curiosity
5 skills required
Job Details
About the Role:
We are seeking a dynamic and visionary Senior Director of Product Marketing to lead the product positioning, go-to-market strategy, and narrative building for our suite of customer engagement solutions. As the Senior Director of Product Marketing, you will be the bridge between product management, sales, marketing, and customer success—driving strategic growth initiatives and enabling product-market fit for new and existing solutions. You will oversee a high-performing team responsible for crafting messaging, enabling sales, analyzing the competitive landscape, and ensuring our platform resonates with enterprise buyers globally.
Key Responsibilities:
* Product Positioning & Messaging
- Own and refine the overall product narrative aligned with the company’s mission and vision.
- Develop differentiated messaging frameworks and value propositions tailored to enterprise audiences across verticals (e.g., BFSI, eCommerce, OTT, Telecom, etc.).
- Ensure consistency across all touchpoints – website, campaigns, collateral, PR, analyst relations.
* Go-to-Market Strategy (GTM)
- Collaborate with Product, Sales, and Customer Success to build launch plans for new features, products, and strategic initiatives.
Define GTM success metrics, orchestrate cross-functional execution, and iterate based on market feedback.
* Competitive Intelligence
- Own market and competitor research to deeply understand the customer engagement landscape.
- Deliver ongoing analysis, battle cards, and win/loss insights to sharpen GTM execution and product roadmap alignment.
* Sales & Field Enablement
- Partner with revenue teams to create impactful sales collateral, pitch decks, demo narratives, and objection handling frameworks.
- Lead the development of training programs and onboarding materials for BDRs, AEs, and partner channels.
* Customer & Market Insights
- Drive customer advocacy programs across case studies, testimonials, customer review and reference program
- Drive customer advisory boards, in-depth interviews, and surveys to uncover trends, needs, and opportunities.
- Leverage data and insights to influence product strategy and marketing programs.
* Analyst and Influencer Relations
- Build strong relationships with industry analysts (e.g., Gartner, Forrester, G2) to influence market perception and secure strategic placements in key reports.
What We’re Looking For
Must Have:
- 12+ years in B2B enterprise software marketing, specifically in a product marketing leadership role is a must
- Deep understanding of customer engagement, martech, or adjacent SaaS categories.
- Proven track record of launching enterprise-grade products and leading strategic GTM initiatives.
- Exceptional storytelling, communication, and executive presence.
- Strong analytical skills with a data-driven mindset.
- Experience leading, mentoring, and scaling a global product marketing team.
- MBA from a tier 1 B-school or equivalent experience preferred.
Why join us
- Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation.
- You are passionate about technology and its impact on the high-growth mobile technology space
- Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.
- Flourish in an environment that nurtures Growth and Curiosity
- Empowering employees with Full-Spectrum Benefits and Assistance
Learn More
Get to know us better before you apply! Check out our product documentation, engineering blog, and customer stories to see how we work and what we value.
- Blogs
About CleverTap:
CleverTap is the leading all-in-one customer engagement platform, trusted by over 2,000 global brands—including marquee Fortune 500 companies —to deliver personalized experiences at scale. Recognized as a leader in customer engagement by Forrester and Gartner, and ranked among G2’s Top 10 Best Software Companies in India, we empower brands to build long-lasting customer relationships. At the forefront of our innovation is Clever.ai, driving the next wave of AI-powered engagement. With Clever.ai, brands can stay ahead in a rapidly evolving market, creating deeper connections that spark loyalty and growth. Underpinning Clever.ai is TesseractDB™, our purpose-built, 11-patent data platform designed for speed and cost efficiency in customer engagement.
Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap is headquartered in San Francisco, with offices in Seattle, Toronto, Vancouver, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Gurgaon, Singapore, Ho Chi Minh City, Manila, and Jakarta.
For more information, visit http://clevertap.com/clevertap.com or follow us on Linkedin and X.Join us in shaping the future of engagement.
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
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