Social Media Content Manager

POSITION SUMMARY

The Social Media Content Manager is responsible for agile creative and production development to support the execution of always-on organic social media across top social platforms for a dedicated energy & retail client. The Social Media Content Manager is passionate about engaging with consumers online through powerful, smart and on-trend creative, paired with timely and on-brand community engagement. Must be bilingual (English/French)

JOB DUTIES

• Support client in building the brand presence on all social media platforms through organic content creation & community management including but not limited to: Facebook, Instagram, Twitter, Pinterest, TikTok and YouTube
• Plan, develop and coordinate approval of the always-on organic creative by social platform for monthly and real-time moments; Instagram and TikTok are priority channels
• Daily response management to all consumer commentary and strong proactive user engagement across all active social platforms in a timely manner; includes developing in-the-moment creative and posting opportunities
• Lead updating of community management response documents in line with brand objectives, priorities and TOV
• Leads on surprise and delight & contesting opportunities with the online communities, including project management, winner identification and fulfilment
• Contributes insights from the community towards monthly and quarterly social media that will drive brand social media strategy and increase engagement
• May support in ad-hoc requests for brand, such as paid social media copywriting and sourcing industry research
• May support with meeting coordination, including building agendas, scheduling and preparation
• Identifies and tracks trends to gain & maintain on-going understanding of channels, retail trade and relevant industries and knowledge/ understanding of brand’s consumers and lifestyle
• Serve as ongoing brand champion to internal & external stakeholders

JOB QUALIFICATIONS

• Minimum 2+ years in digital, social media, public relations and/or advertising across B2B and B2C companies, with a focus on Energy/CPG
• Bachelor’s degree in Marketing or Writing strongly preferred (a combination of education and experience can be substituted)
• Proven track record of exceptional written and verbal communication skills, with the ability to take on different brand tones and styles
• Proficient in developing high-impact creative for social media, including graphic design, photography and short-format videos/GIFs
• Superior attention to detail and organizational skills with the ability to deliver high quality, creative work, learn quickly, and manage deadlines
• In-depth knowledge of and passion for monitoring online community platforms and best practices
• Proficient in reviewing, analyzing and deriving key insights from social media communities
• A strong understanding of popular social media channels such as (but not limited to) Facebook, Instagram, Twitter, Pinterest, YouTube, Tik Tok, Snapchat and how to effectively measure content performance on these channels
• Stays up to date with and is knowledgeable on current and emerging social and content marketing trends
• Solution-oriented with a strategic mindset and collaborative approach
• Exceptionally results-driven, responsible and accountable
• Experience of cross-functional team management including external agencies
• Proficient in creative tools like Photoshop and Canva

WORKING CONDITIONS

• Hybrid