Social Media Content Manager

1 Month ago • 2 Years + • Social Media

Job Summary

Job Description

The Social Media Content Manager is responsible for creative development and production to support organic social media execution for a client in the energy & retail sector. This role involves creating engaging content and managing online communities. The manager will plan, develop, and coordinate organic creative content across platforms like Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube. Responsibilities also include daily community management, responding to consumer comments, and identifying trends to improve brand social media strategies. The manager is also expected to identify opportunities for contests and support paid social media copywriting.
Must have:
  • 2+ years experience in digital/social media or advertising
  • Bachelor's degree in Marketing or Writing preferred
  • Exceptional written and verbal communication skills
  • Proficient in developing high-impact creative for social media
  • Knowledge of online community platforms and best practices
  • Proficient in creative tools like Photoshop and Canva

Job Details

POSITION SUMMARY

The Social Media Content Manager is responsible for agile creative and production development to support the execution of always-on organic social media across top social platforms for a dedicated energy & retail client. The Social Media Content Manager is passionate about engaging with consumers online through powerful, smart and on-trend creative, paired with timely and on-brand community engagement.

JOB DUTIES

  Support client in building the brand presence on all social media platforms through organic content creation & community management including but not limited to: Facebook, Instagram, Twitter, Pinterest, TikTok and YouTube

  Plan, develop and coordinate approval of the always-on organic creative by social platform for monthly and real-time moments; Instagram and TikTok are priority channels

 Daily response management to all consumer commentary and strong proactive user engagement across all active social platforms in a timely manner; includes developing in-the-moment creative and posting opportunities

 Lead updating of community management response documents in line with brand objectives, priorities and TOV

 Leads on surprise and delight & contesting opportunities with the online communities, including project management, winner identification and fulfilment

 Contributes insights from the community towards monthly and quarterly social media that will drive brand social media strategy and increase engagement

 May support in ad-hoc requests for brand, such as paid social media copywriting and sourcing industry research

 May support with meeting coordination, including building agendas, scheduling and preparation

  Identifies and tracks trends to gain & maintain on-going understanding of channels, retail trade and relevant industries and knowledge/ understanding of brand’s consumers and lifestyle

  Serve as ongoing brand champion to internal & external stakeholders

JOB QUALIFICATIONS

 Minimum 2+ years in digital, social media, public relations and/or advertising across B2B and B2C companies, with a focus on Energy/CPG

 Bachelor’s degree in Marketing or Writing strongly preferred (a combination of education and experience can be substituted)

 Proven track record of exceptional written and verbal communication skills, with the ability to take on different brand tones and styles

  Proficient in developing high-impact creative for social media, including graphic design, photography and short-format videos/GIFs

 Superior attention to detail and organizational skills with the ability to deliver high quality, creative work, learn quickly, and manage deadlines

  In-depth knowledge of and passion for monitoring online community platforms and best practices

 Proficient in reviewing, analyzing and deriving key insights from social media communities

 A strong understanding of popular social media channels such as (but not limited to) Facebook, Instagram, Twitter, Pinterest, YouTube, Tik Tok, Snapchat and how to effectively measure content performance on these channels

 Stays up to date with and is knowledgeable on current and emerging social and content marketing trends

 Solution-oriented with a strategic mindset and collaborative approach

 Exceptionally results-driven, responsible and accountable

 Experience of cross-functional team management including external agencies

 Proficient in creative tools like Photoshop and Canva

  

 

WORKING CONDITIONS

Hybrid

#LI-Hybrid OR #LI-Remote

#LI-AG1

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About The Company

We're proud of our roots. From our humble beginnings as a print shop in London, to our position today as a global leader in Marketing and Communications services. Our business is built on a strong heritage, great relationships and a talented team. Today we have one purpose, to create value for our clients by working smarter with fewer resources, enhancing efficiencies, improving their customer's experience and strengthening their brand reputation. Our clients and their customers have always been at the heart of everything we do. Our long-term partnerships, great relationships and exceptional employees have been the driving force behind our success.

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