Social Media Manager

2 Months ago • 5-7 Years • Social Media • ₹4,00,000 LPA - ₹12,00,000 LPA

About the job

Job Description

The Social Media Manager will be responsible for planning and executing the brand's social media presence. This includes creating location-specific content and go-to-market strategies for new centers. The role involves analyzing influencer data, optimizing campaigns, managing social media budgets across all regions and platforms, implementing new trends, integrating AI tools, and collaborating with other marketing managers and agencies. Responsibilities also include managing agency relationships, handling administrative tasks related to social media and influencer activities, and ensuring consistent brand messaging and positioning. The ideal candidate will have 5-7 years of experience in social media and influencer marketing, preferably in luxury, hospitality, lifestyle, healthcare, insurance, or banking, targeting millennials. A strong understanding of social media platforms, trends, and best practices, along with creativity and visual aesthetic skills are essential.
Must have:
  • Influencer Marketing Expertise
  • Social Media Campaign Planning & Execution
  • Budget Management & Optimization
  • Agency Relationship Management
  • Data Analysis & Reporting
  • Content Creation & Strategy
Good to have:
  • Experience with Generative AI tools
  • Cross-cultural understanding

About the job

Skills:
Influencer Marketing, Social Media Marketing, Campaigns, Facebook Ads, LinkedIn Ads, Social Media Budgeting,

Social Media Manager

Exp: 5-7yrs

Location: Hyderabad

Key Responsibilities

Planning and executing the regular social media presence of the brand.

Create location-wise content and go-to-market social media launch strategies for new centres. Analyzing influencer data, and optimising campaigns to reduce cost per view & cost per engagement.

Owning, building & managing the social media budgets across all regions and platforms.

Implement new trends, and integrate available generative AI tools for better reel/short views and engagement rates.

Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.

Managing agency relationships and aligning multiple agency teams based in different locations.

Maintain & verify billing, agreements & other administrative tasks on social media & influencer activities.

Ideal Candidate Profile

5-7 years of hands-on experience in social media & influencer marketing, preferred in luxury, hospitality, lifestyle, health care, insurance, banking or other brands targeting millennials (not Gen Z).

Keen knowledge of how to get reel views, engagement and growing communities on Instagram, X (formerly Twitter), LinkedIn etc.

Managed and worked with agency teams.

A profound understanding of social media platforms, current trends, and industry best practices

A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content

Has diverse interests, lived across multiple cities and understands customer needs.


Desired Skills and Experience

Influencer Marketing, Social Media Marketing, Campaigns, Facebook Ads, LinkedIn Ads, Social Media Budgeting

View Full Job Description
₹400.0K - ₹1200.0K/yr (Outscal est.)
₹800.0K/yr avg.
Hyderabad, Telangana, India

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About The Company

ResourceTree Global Services Pvt Ltd. (ResourceTree) is a Talent Builder focused on offering careers to professionals across various industries such as Information & Technology, Manufacturing, Services, Banking, Agri-tech, Edu- tech, and various other industry segments. They work with some of the most well know Leaders in the industry and help them transform their talent needs into reality. Over the past 7 years, ResourceTree has been instrumental in building various business capabilities for its clients and has assisted them to hire Leadership to Mid Senior talent. Bringing unique talent is the key to success with ResourceTree as their Talent Hunting methods are multi-pronged.


They have adopted over 15 Plus reliable methods for sourcing and hunting talent which gives them an edge over their co-players. They understand the candidature from the hiring manager standpoint and further give the best talent professionals for evaluation which is a testament to their success. Data Science, Data Engineering, and Data Analytics are areas where ResourceTree has great talent insights and professionals to offer. They have been a talent partner for very unique service offerings including the industry 4.0 segments and have powered the growth of many budding start-ups. ( https://www.resourcetree.co.in/people )


HR Products:- Interview as a Service, Recruitment Process Outsourcing (RPO), Developer Hub (Freelance IT Talent Hub) are some of the products which ResourceTree is building to Scale and develop the Recruitment ecosystem. (https://www.resourcetree.co.in/product )


HR Advisory Services:- HR Advisory & Documentation on India labour, Company Policies, Skill Mapping & Talent availability Heat map, Salary benchmarking, Location Demographics, Industry Insights.

(https://www.resourcetree.co.in/process)


We serve - INDIA | USA | UK | UAE | TURKEY | PHILIPPINES - Geo's


Mail us your Key requirements now: info@resourcetree.co.in Or call us at (+91) 6366013922

Telangana, India (On-Site)

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