Trade Marketing Manager
5 skills required
Job Details
Responsibilities
- End-to-End Leadership and Stakeholder Management
- Conduct regular working sessions with the commercial team and key stakeholders to ensure alignment and execution of trade marketing strategies.
- Facilitate monthly sync-up meetings with sales channel managers and the Regional Trade Marketing Team to ensure consistent communication, performance reviews, and strategic updates.
- Lead and mentor the local trade marketing team, fostering an environment of growth, skill development, and competency building to ensure continuous improvement and high performance.
- Develop and propose tailored trade marketing initiatives across all sales channels, ensuring strategies align with channel-specific needs.
- Execute key trade marketing program(s) to lead by example and contribute towards driving significant business impact
- Shipper Acquisition
- Lead the development and implementation of initiatives to significantly improve the quantity and quality of lead funnels for assigned sales channels.
- Innovate and optimize acquisition strategies to attract and convert high potential shippers.
- Collaborate with marketing and sales teams to design and execute campaigns that drive new shipper acquisition.
- Identify and develop strategic partnerships and alliances with synergistic partners to expand the shipper base.
- Ensure continuous improvement and scalability of acquisition programs, delivering measurable results in shipper growth.
- Shipper Retention & Development
- Ensure our loyalty program is competitive, relevant, exciting and effective in addressing business needs
- Continuously refine and review existing volume growth programs with speed and agility to achieve quick wins and scale successful trials.
- Develop and launch new trade programs tailored to significantly improve shipper retention and development
- Salesperson / Shipper Engagement
- Drive effective in-market engagement with shippers / partners/ affiliates via communication channels such as eDM, website, digital touchpoints, exclusive shippers events and salesperson
- Monitoring and Reporting
- Regularly analyze trade marketing and sales data to gain actionable insights for continuous improvement of programs.
- Develop and maintain metrics and KPIs to measure the effectiveness of trade marketing and sales strategies.
- Present findings and provide program updates to stakeholders via reporting platforms and tools.
- Ensure transparent and consistent communication of performance metrics and strategic initiatives to senior leadership and relevant stakeholders.
Requirements
- At least 5 years of experience in trade marketing, sales strategy, or related roles, with at least 2 years in a managerial position.
- Strong analytical skills with the ability to translate data into actionable insights.
- Good communication and presentation skills.
- Ability to lead and work collaboratively with cross-functional teams.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Experience in managing a team and their outputs is preferred
- Familiar with events handling and activation
- Bachelor's degree in Marketing, Business, Economics, Finance, or a related field.
- Proficiency in English (reading, writing and speaking)
Working address: Office HCM - 307/21 Nguyễn Văn Trỗi, phường 1, Tân Bình, HCM
Salary and benefits:
Competitive income compared to the market
"Tet" bonus , Performance review from 1 - 4 months
Paid social insurance based on full salary
12 days annual leave, 5 days sick leave (with full salary)
High-class AON Health Insurance for manager level.
Year End Party, annual Townhall Ceremony
Annual company trip
Attractive team-building activities, regular internal activities
Provide laptop for employees
Training and developing:
Participate in internal training courses: online/offline
Opportunities to promote to higher positions: Senior, Team Leader, Manager etc.
Work environment & colleagues:
Senior leaders are open-minded, respectful and ready to facilitate personal growth
Young and dynamic working environment
Scope of work is large, the company has more than 6000 employees, the company has operations spreading to 63 provinces/cities throughout the country.
Working address: Office HCM - 307/21 Nguyễn Văn Trỗi, phường 1, Tân Bình, HCM
Salary and benefits:
Competitive income compared to the market
"Tet" bonus , Performance review from 1 - 4 months
Paid social insurance based on full salary
12 days annual leave, 5 days sick leave (with full salary)
High-class AON Health Insurance for manager level.
Year End Party, annual Townhall Ceremony
Annual company trip
Attractive team-building activities, regular internal activities
Provide laptop for employees
Training and developing:
Participate in internal training courses: online/offline
Opportunities to promote to higher positions: Senior, Team Leader, Manager etc.
Work environment & colleagues:
Senior leaders are open-minded, respectful and ready to facilitate personal growth
Young and dynamic working environment
Scope of work is large, the company has more than 6000 employees, the company has operations spreading to 63 provinces/cities throughout the country.
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