ABX Marketing Manager
Job Summary
Job Description
- Develop and execute ABM/ABX strategies
- Identify and nurture high-value leads
- Implement pipeline acceleration programs
- Develop impactful marketing content
- Execute multi-channel marketing campaigns
- Measure and report on campaign performance
- Data-driven decision making
3 skills required
Job Details
Account-Based Marketing (ABM/ABX)
- Develop and execute demand generation campaigns tailored to target accounts in aerospace, defense, aviation, and advanced manufacturing.
- Identify and nurture high-value leads, guiding them through the buyer’s journey to create sales-ready opportunities.
- Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team’s objectives.
- Build and execute account-specific marketing strategies to engage decision-makers at key accounts.
- Leverage segmentation and personalization to craft messaging and campaigns that resonate with our Ideal Customer Profile (ICP).
- Partner with sales to research target accounts, understand buyer pain points and deliver tailored marketing assets to drive engagement.
Campaign Execution
- Develop impactful content, including case studies, white papers, sales collateral, and product explainer videos
- Design and execute multi-channel campaigns using webinars, live events, digital advertising, and social media to engage prospects.
- Collaborate with cross-functional teams to optimize website and landing pages for lead capture and conversion.
- Measure and report on campaign performance, identifying actionable insights to improve outcomes.
- Use data-driven techniques to refine audience segmentation, messaging, and channel strategies.
- Continuously test and iterate to maximize ROI on all marketing activities.
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About The Company
Scope AR is the pioneer of enterprise-class augmented reality solutions, delivering the industry’s only cross-platform AR tools for empowering frontline workers with the knowledge they need, when they need it. The company revolutionized the way enterprises work and collaborate by offering a visual “knowledge base” solution that provides effective and efficient knowledge-sharing to conduct complex remote tasks, employee training, product and equipment assembly, maintenance and repair, field and customer support, and more.
The WorkLink platform offers a complete, end-to-end augmented reality application suite that supports smartphones, tablets and wearables and can ingest any CAD model format. WorkLink makes it easy for leading organizations like Johnson & Johnson, Mitsubishi, Lockheed Martin, Honeywell and others to quickly scale use of AR to any remote technician.
As the pioneer of utilizing AR for industry support and training, we are partners with technology leaders such as Microsoft, Google, Amazon, ServiceMax, Unity, NTT Data and more.
The company was founded in 2011 and is based in San Francisco with offices in Tel Aviv, Israel and Edmonton, Canada.
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