BR Social Media Coordinator

Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.

Location: São Paulo, Brazil - Hybrid 

About SportyBet Brazil:

SportyBet Brazil is seeking a passionate and skilled BR Social Media Coordinator to join our growing digital marketing team. This role is perfect for someone who is enthusiastic about sports, knowledgeable in betting, and experienced in content production and coordination as well as managing and expanding social media communities, especially on platforms like Instagram, YouTube, Kwai, TikTok, X, Telegram and Whatsapp.

Role Overview:

As our BR Social Media Coordinator, you will be the main responsible for developing and executing social media strategies, ensuring we have live and fresh content to boost our brand's visibility, engage our audience, and enhance customer acquisition and retention. You will focus heavily on ensuring we offer the best possible content to our audiences while synchronizing the campaigns with performance and branding teams. Moreover, we expected you to nurture our communities across our main social media platforms in an engaging way. 

Responsibilities:

Lead the Social Media content creation, scheduling and posting, ensuring alignment with promotional calendars and events.

Support the Social Media Manager on developing and implementing a comprehensive  strategy to promote betting products, campaigns, and events on platforms like Instagram, X, YouTube, Kwai, TikTok, Telegram and WhatsApp, ensuring alignment with our overall marketing goals and SportyBet's brand guidelines.

Coordinate a team of social media specialists and designers, creating dynamic and engaging content to strength the relationship with our communities centered around sports and betting.

Manage a team of content creators and ambassadors to execute the social media vision.

Monitor industry trends, competitor activity, and audience preferences to optimize engagement and follower growth.

Analyze performance metrics (e.g., reach, conversions, CTR) and provide actionable insights to refine strategies.

Ensure all content complies with gambling advertising laws, age restrictions, and platform-specific policies.

Requirements:

At least 4 years of proven experience

Fluent in both English/Portuguese, with excellent communication skills.

Proven track record in creating content for social media for brands in the sports or betting industry.

Extensive knowledge of sports, mainly football, including local and national leagues. Skilled in social media management tools, analytics, and content creation software, including video editing.

Creative and innovative and innovative in developing social media campaigns that appeal to football fans. Exceptional creative and organisational skills, capable of multitasking in a fast-paced environment.

Strong analytical skills, able to derive insights from data to inform strategies.

Self-driven, proactive, and comfortable working independently. Knowledge of the sports betting and online gaming industry is a significant plus.

Benefits

Quarterly and flash bonuses

Flexible working hours

Top-of-the-line equipment

Referral bonuses

28 days paid annual leave

Annual company retreat once per year

Highly talented, dependable co-workers in a global, multicultural organisation

Payment via DEEL, a world class online wallet system 

Our teams are small enough for you to be impactful

Our business is globally established and successful, offering stability and security to our Team Members

Our Mission

Our mission is to be an everyday entertainment platform for everyone

Our Operating Principles

1. Create Value for Users

2. Act in the Long-Term Interests of Sporty 

3. Focus on Product Improvements & Innovation 

4. Be Responsible 

5. Preserve Integrity & Honesty 

6. Respect Confidentiality & Privacy 

7. Ensure Stability, Security & Scalability 

8. Work Hard with Passion & Pride

Working at Sporty

The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.

Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results. 

As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to. 

We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.