Business Planning Section Manager

Position Overview:

As the Marketing Operations Section Manager BE at Nissan Benelux, you will play a critical role in developing and executing marketing strategies to drive brand awareness, customer engagement, and sales growth in the BeLux region. You will collaborate closely with cross-functional stakeholders to ensure the effective implementation of marketing campaigns, programs, and initiatives. This position requires a strong blend of strategic thinking, operational excellence, and leadership skills.

Responsibilities:

• Marketing Operations: Streamline and optimize marketing processes and workflows, ensuring operational efficiency and effectiveness. Implement marketing automation tools (mainly excel driven) and technologies to enhance productivity and scalability.
• Market Research and Analysis: Conduct market research to identify emerging trends, customer insights, and competitive landscapes. Analyze data and leverage consumer behavior insights to optimize marketing strategies and tactics.
• Be the voice of the market. Provide insights from local Sales teams towards product & brand hub functions to adjust local offers & campaign
• Strategy Development: Develop comprehensive marketing strategies aligned with the overall business objectives of Nissan Benelux. Identify target markets, consumer segments, and key value propositions to enhance brand positioning and market presence.
• Budget Management: Oversee the marketing budget, allocating resources effectively to maximize return on investment (ROI) and achieve marketing objectives. Monitor expenditures, track campaign performance, and make data-driven adjustments as needed.
• Team Leadership: Manage and inspire one marketing professional, providing guidance, mentorship, and performance feedback. Foster a collaborative and high-performing culture within the marketing department.
• Stakeholder Collaboration: Collaborate closely with internal stakeholders, including sales, product management, and regional marketing teams, to align marketing initiatives with overall business goals. Foster strong cross-functional partnerships to ensure seamless execution and successful outcomes.

Qualifications:

• Experience: Minimum 5-8 years of progressive experience in marketing, with a focus on data analysis, strategic planning, campaign management, and team leadership. Automotive industry experience is highly desirable.
• Analytical Mindset: Strong data analysis and interpretation skills. Proficiency in using marketing analytics tools and platforms to measure campaign performance, track ROI, and derive actionable insights.
• Strategic Thinker: Strong strategic thinking and analytical skills to develop and execute marketing strategies aligned with business objectives. Ability to identify market opportunities, consumer insights, and industry trends.
• Leadership skills: Demonstrated experience in leading and managing marketing teams. Proven ability to motivate and inspire team members, foster collaboration, and drive results in a fast-paced environment.
• Cross-functional Collaboration: Excellent interpersonal and communication skills to collaborate effectively with internal stakeholders and external partners. Ability to build strong relationships and work cross-functionally to achieve common goals.
• Results-oriented: Proven track record of delivering successful marketing campaigns and achieving measurable results. Ability to prioritize initiatives, meet deadlines, and manage multiple projects simultaneously.
• Adaptability: Ability to thrive in a dynamic and evolving industry. Willingness to embrace new technologies, trends, and marketing strategies.
• Education: Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree or relevant certifications are advantageous
• Language skills: English and French or Dutch on a fluent level is required
  
   

At Nissan, we believe that the differences among us - differences in race, gender, age, mindset, religion, people with disabilities and much more - make us stronger and equip us to better serve our customers and communities. We are committed to creating positive change that ensures transparency and inclusivity throughout the career journey, in order to build teams that create a sense of belonging for all members.