Channel Experience Marketing Manager

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Channel Experience Manager 

Mexico City, Mexico 

Reporting to the Head of Sales, the Channel Experience Marketing Manager is responsible for developing and executing the Channel Experience strategy of PlayStation in Mexico, to achieve defined business objectives (KPIs) with the Marketing Team. The CEM will be responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility. 

The ideal candidate is an enthusiastic and dynamic team player, with strong attention to detail, an analytical mind and someone who can push things forward in a fast-paced commercial environment. 

The primary responsibilities include:  

• Manage Relationship with the Distributor to ensure strategy implementation. 

• Develop and implement data-based and consistent annual trade marketing plans by channel to build and grow PlayStation, considering seasonality impact on all categories. 

• Lead trade marketing initiatives to ensure the proper strategy is in place to meet both brand and customer expectations. 

• Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction. 

• Develop Local assets promotions in collaboration with the Global Channel Experience. 

• Create and maintain a trade calendar of activities working with both the Retail & Marketing team 

• Optimize PlayStation assortment per channel, store type and format and ensure optimal distribution. 

• Work with the sales’ teams to design bespoke promotions for key customers based on shopper profiling and customer strategy and objectives 

• Monitor retail pricing activities 

• Visits/monitors stores and retailer sites to review product presentation and communication 

• Recommend and monitor trade marketing budgets 

• Responsible for the creation and production of all PlayStation retail environments & components (fixtures, displays and interactives) 

• Provide project leadership for local store-within-store concepts.  

• Provide guidance and strategy to the Merchandiser Agency to manage and train the Merchandiser/Promoters Team.  

• Develop retail training and demonstration guides and digital content of product launches for PlayStation trainers, field rep team, and vendor partners. 

• Liaise with channel experience on the organization of arcade areas within retail activation events and with MarCom on the execution. 

• Manage the inventory of equipment needed for trade shows and industry events.  

Requirements: 

• 8+ years of proven trade marketing experience in a consumer goods-related position, preferably in a role involved in branding. 

• Bachelor’s degree in Marketing, Business Administration, or equivalent.   

• Creative and energetic teammate who embraces change and a desire to continually improve. 

• Strong communication, presentation skills with a proactive attitude. Delivery focused.  

•  Forward thinking and proven experience in the ability to plan, collaborate, negotiate and come to an  optimal business solution. Work across teams and get great results. 

• Experience in working as part of a team that crosses multiple countries and time zones. Flexibility and capacity to collaborate with global counterparts. 

• Strong, Trade/Customer Marketing background and category Management skills. 

• Experience in analyzing and identifying category trends and shopper segments to plan against results. 

• Strong communication and presentation skills: ability to clearly articulate ideas in a written and verbal format. 

• Capability in building a strategic, multilevel and teamwork relationship and managing multiplestakeholders, finding common ground with finance experts, sales reps, and retail buyers… alike. 

• Proven ability and desire to help build a Trade Marketing infrastructure, including processes, methodologies and tools required to drive effectiveness. 

• Experience working with Colombia, Peru, Inter-America markets is a plus. 

• Must be fully bilingual in English and Spanish (100% oral and written). 

Resumes should be submitted in English. 

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.