Digital Content Strategist (Fixed Term Contract, Maternity Cover)

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

Join a fast-moving Partnerships team, working with globally known kids IP

WildBrain, Audience Engagement is a digital media leader that creates, manages and distributes kids’ entertainment content on platforms such as YouTube, Amazon Video Direct and ROKU. Our branded YouTube network is one of the largest of its kind, featuring over 500 brands and 300K videos across 800 kids’ channels.  

Our team also produces original content at our studio including animation, stop motion and live action, both for our channels and those of popular kids’ content and toy brands. If you have an idea, WildBrain’s Audience Engagement team will help you develop and grow it into a reality! Our content reaches 1 in 3 kids globally with over 4 billion monthly views, engaging families everywhere! This huge reach could not happen without our legendary team – and we are looking to add to it! 

To work with us means you get to help create and share stories that let imaginations run wild. Join our team today to become part of the story! 

About the Role

Reporting to the Director, Partnerships, the Digital Content Strategist will sit within WildBrain’s Audience Engagement business unit, specifically in Partnerships. Partnerships is dedicated to developing and driving successful Audience Engagement results for both owned franchise objectives and external partnerships, primarily on YouTube. Throughout this Fixed-term contract as Digital Content Strategist you will be instrumental in bridging our capabilities within two business units, Audience & Engagement and Content Creation, to ensure we effectively collaborate on digital-first content strategies. You will work closely with production teams and the YouTube Audience & Network team to activate the digital execution for new IP and evergreen franchises on YouTube. This role is responsible for delivering meaningful engagement with audiences around the world, elevating brand performance across all Audience Engagement KPIs.

• Accountable for defining and aligning content strategies to meet Franchise goals, for both owned and operated and select third-party partners (‘Global Partners’), setting YouTube KPIs, and ensuring relevant teams are able to execute to plan
• Leveraging all forms of audience data, along with industry trends to propose optimized content solutions for YouTube.
• Contribute to proposals for digital content; analysing partner briefs to provide content recommendations. Identify competitive trends and editorial themes that will become the foundation for the Content Creation team to develop and budget production work with internal or external studios.
• Collaborate closely with the Content Creation team throughout the development process to ensure content strategies are being met.
• Oversee launch and on-going performance of digital content for assigned brands; working with the Audience & Network team to monitor results, providing feedback within Audience Engagement and to the Franchise team on brand KPIs and tactics to improve results as needed.
• Keep informed on wider YouTube platform trends and the performance across the WildBrain network, to monitor and report on content performance trends that can be integrated into content strategies.

• Franchise, Marketing or YouTube specialist in a media or entertainment company
• Excellent organisational skills, working to deadlines and delivering on KPI’s.
• Commercially minded with the ability to prioritise business opportunities with an entrepreneurial mindset.
• Deep understanding of content performance on digital platforms, particularly YouTube, with an emphasis on the factors that drive brand success.
• Experience in producing and distributing digital-first content as a form of marketing
• Proficiency in utilizing analytics and digital engagement metrics, translating their implications into actionable creative strategies.
• Ideally, production experience or knowledge of production process

What We Offer  

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!  

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.   

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.  

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.  

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.