Director - Business Relations
Job Summary
Job Description
Nielsen seeks a dynamic Director of Business Relations to co-develop and implement sales strategies, managing sales and profit responsibility for a defined client cluster. This role involves new business development, existing customer growth, achieving annual sales targets, and negotiating with clients. Responsibilities include evaluating customer needs, defining segments, identifying targets, planning sales pitches, ensuring timely project delivery, establishing product knowledge, collaborating across departments, and representing Nielsen at industry events. The ideal candidate will have 7-9 years of sales experience, preferably in project and consulting, with strong knowledge of the international sports ecosystem. Fluency in English and German is required.
Must have:
- 7-9 years sales experience (project/consulting)
- Strong sports, esports, entertainment interest
- Excellent knowledge of European sports ecosystem
- Proven sales track record in sports & entertainment
- Fluent in English and German
- Strong presentation & negotiation skills
Good to have:
- Experience in sports or gaming industry
- High level of product knowledge
- Successfully completed studies (sports management, media, business)
3 skills required
Job Details
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Aim of the position :
We are looking for a dynamic Director - Business relations to join our team. Who would be efficient in Co-development and implementation of sales strategies. Managing Sales and Profit responsibility for a defined client cluster, new business as well as development of existing customers. Handling responsibilities for an annual sales target (revenue and profitability). Negotiations with customers. Development of own industry network and customer relationships.
Responsibilities :
- Negotiations with customer’s decision makers (incl. C-level)
- Evaluation of customer needs.
- Definition of customer segments.
- Identification of target customers.
- Sales pitches- planning, preparing and follow-up of customer meetings.
- Ensuring the timely and cost-optimized delivery of project results (across the whole suite of services covering media, market research and consulting solutions) to customers in close coordination with relevant departments.
- Establishing very good product knowledge.
- Cooperation with different departments (media, research and consultancy)
- Cooperation with peers in different markets.
- Creation of proposals in cooperation with the respective experts (or assistance, controlling of the proposal preparation of the employees)
- Accompanying project managers as the main contact person for the customer (no project work)
- Representative at trade fairs and business events off and on stage.
- Close cooperation, exchange and coordination with other colleagues from the sales & commercial team.
- Direct reporting line to the Market Leads DACH + Eastern Europe
Requirements :
- At least 7-9 years of experience in sales, preferable in project and consulting environments.
- Strong interest in the areas of sports, e-sports/gaming and entertainment.
- Very good knowledge of the international (esp. European) sports ecosystem and relevant stakeholders (esp. rightsholders, brands/sponsors, media partners)
- Strong business network in the relevant ecosystem.
- Proven sales track record in the sports & entertainment business.
- Experience in the sports or gaming industry and / or a high level of product (technical) knowledge.
- Successfully completed studies (sports management, media, business or similar)
- English and German language fluency (verbal and written)
- Strong presentation and communication skills as well as initial experience in negotiations.
- High customer orientation and strong service mentality.
- Organizational skills, sales-oriented and analytical thinking as well as high social competence.
#LI-MP1
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
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