Director, Loyalty & Experiences Marketing Strategy

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

We are searching for an innovative Marketing Strategy Director to spearhead the awareness and amplification of our loyalty and experiences program, Dynasty Rewards.  This role will coordinate and lead a holistic marketing effort across all key Dynasty Rewards  pillars, positioning the program as the best-in-class, most generous and personalized loyalty program in the industry.  As a Director within our Loyalty & Experiences team, you will collaborate cross-functionally with all marketing channels, as well as our VIP, operations, product and UX teams, to bring awareness and understanding of our Dynasty Rewards program.

What you’ll do as a Director, Loyalty & Experiences Marketing Strategy

• Develop a holistic marketing strategy and vision for Dynasty Rewards, tying together all loyalty/retention offerings including programmatic, events & experiences, gifting and e-commerce, as part of the loyalty program.

• Partner with marketing channels, product/UX and operations teams to develop marketing campaigns, cross-channel promotions, site merchandising, and other avenues to increase the exposure and user experience of Dynasty Rewards.

• Coordinate the go-to-market plan for all Dynasty Rewards launches and new partnerships.

• Collaborate with Brand and Design & Creative departments to bring the Dynasty Rewards brand into externally-facing landing pages, marketing channels, experiential and social assets, to increase brand awareness and loyalty.

• Work closely with Analytics and Customer Research teams to establish key success metrics to measure and optimize awareness and brand affinity towards DraftKings’ loyalty offerings.

What you’ll bring  

• 10+ years working in marketing or product marketing / marketing operations, ideally in loyalty, customer rewards or similar user retention-based programs.

• Excellent oral and written communications skills, to ensure effective interactions with senior and executive-level audiences.

• Strong project management capabilities with the ability to be highly detail-oriented and organized.

• A data-driven and analytical mindset with a strong understanding of key marketing metrics and translating insights into achievable action.

• Strong ability to collaborate and influence your internal peers and external business partners to drive change and innovation.

• Extensive knowledge in channels such as CRM, Social, Growth and Influencer, with particular emphasis on brand loyalty and promotional strategies that increase customer retention.

• Extensive understanding of customer segmentation and worth for both iGaming and Sports.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.