At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives! From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.
The Licensing Associate provides support in managing a category of products and a portfolio of licensees in order to meet or exceed predetermined revenue targets and growth objectives.
Helps identify new business opportunities and explore how to maximize business with current licensees to drive revenue
Manages day-to-day relationship with licensees for a specific segment of the business, providing information, facilitating assets, resolving issues, on-boarding new licensees reviewing/approving/facilitating approvals of submissions and promotion/advertising initiatives
Performs day-to-day responsibilities to include licensee management, product approvals and Licensee communications
Assists in defining and activating category and property strategy to drive revenue
Supports the process of identifying, pitching and selecting licensees
Develops and present trends and competitive research within the category as assigned by manager
Maintains current knowledge of industry trends, competitors, business opportunities, threats and dynamics
Identify research and analysis needs to include: sales forecasting, trend research, retail shopping analysis
Ensures timely approvals of licensee's marketing elements in Disney Media Manager
Supports internal initiatives generated by the Franchise Marketing and Integrated Retail teams
Supports manager in everyday responsibilities such as contract and amendment process, financial analyses, forecasting, strategy presentations, product line analysis and other projects for the category
Works with the Product Development team to approve and maintain line lists
and to ensure timely OPA (Online Product Approval) comments are provided to help minimize disruption of our product launches
Ensures licensee product lines reflect Disney quality and brand/property objectives
Develop cross divisional relationships with key stakeholders across The Walt Disney Company to help maximize licensing opportunities (e.g. Studio Promotions, Alliances, Corporate Brand Management etc.)
Positive relationship building skills, flexible and adaptable; able to collaborate, influence and persuade at all levels of an organization, both internal and external
Highly organized with excellent negotiation and selling skills to promote our brands and products.
Capable of working independently and leading a wide range of initiatives / opportunities simultaneously
Self-starter, motivated and proactive
Professional written and verbal communication skills
Proficiency in Excel, Power Point / Keynote, Word, Outlook
Licensing and/or Consumer Products marketing and/or sales experience
Bachelor's degree + 2 years related experience or MBA
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at
#DXMedia
#CPGPJOBS
From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!
The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…
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