Manager - Product Marketing

undefined ago • 8 Years + • Product Management

Job Summary

Job Description

InMobi is a leading provider of content, monetization, and marketing technologies, fueling growth globally. Their end-to-end advertising software platform, connected content, and commerce experiences activate audiences and diversify revenue. This role seeks an experienced Manager of Product Marketing to lead global product marketing for InMobi's Performance DSP. The manager will develop go-to-market strategies, product positioning, and messaging to distinguish InMobi in the mobile ad tech landscape, focusing on scaling messaging, managing launches, and collaborating cross-functionally to drive market leadership and rapid growth.
Must have:
  • Develop and execute go-to-market strategies.
  • Develop product positioning and messaging for InMobi's Performance DSP.
  • Manage product launches.
  • Collaborate with cross-functional teams.
  • Create compelling sales and marketing materials.
  • Position InMobi's Performance DSP as a leading platform.
  • Provide strategic marketing leadership for mobile performance areas.
  • Support and shape broader product strategy and go-to-market initiatives.
  • Develop market positioning materials for DSP offerings.
  • Collaborate with Sales, Marketing, and Product teams for consistent messaging.
  • Prepare sellers for client meetings and industry events.
  • Incubate alpha and beta Performance DSP products/features.
  • Serve as liaison between teams for client feedback and product development.
  • Establish KPIs for measuring Performance DSP product success.
  • Evaluate and adjust marketing strategies to market dynamics.
  • Become an expert on Performance DSP customers through research.
  • Refine Performance DSP positioning via competitive analysis.
  • Partner with marketing teams for comprehensive content and demand generation plans.
Good to have:
  • Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps.
Perks:
  • Continuous learning and career progression with InMobi Live Your Potential program.
  • Equal Employment Opportunity employer.
  • Committed to providing reasonable accommodations for qualified individuals with disabilities.

Job Details

What you will be doing?

We are seeking an experienced Manager of Product Marketing to lead our global product marketing initiatives for InMobi's Performance DSP. In this high-impact role, you will develop and execute go-to-market strategies, product positioning, and messaging that distinguish InMobi's Performance DSP in the competitive mobile ad tech landscape. Your focus will be on scaling our messaging globally as you manage product launches, collaborate with cross-functional teams, and create compelling sales and marketing materials. Your contribution will be instrumental in shaping InMobi's demand-side product marketing strategy, driving market leadership, and contributing to our rapid growth.

In this role, you will help position InMobi's Performance DSP as the leading platform for mobile in-app performance advertising. You will provide strategic marketing leadership focusing on key mobile performance areas like App Install campaigns, User Acquisition, Retention & Re-engagement, Events optimization, Creatives, Targeting, and Cross-platform Attribution, all while supporting and shaping the broader product strategy and go-to-market initiatives for our Performance DSP.

The Impact You'll Make

  • Develop market positioning, materials, processes, and products that differentiate InMobi's Performance DSP offerings (including sales enablement tools, presentations, case studies, whitepapers, videos, and thought leadership).
  • Collaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message that effectively promotes InMobi's Performance DSP.
  • Work closely with the sales training team to prepare sellers for client meetings and industry events focused on Performance DSP solutions.
  • Incubate alpha and beta Performance DSP products/features from launch to scale for major customers and sales support teams.
  • Serve as the liaison between teams to bridge the gap between client feedback and InMobi's Performance DSP product development, enabling adaptations to improve our products and market responsiveness.
  • Collaborate cross-functionally to establish KPIs for measuring Performance DSP product success, assess experimental results, and communicate progress to key stakeholders.
  • Continuously evaluate and adjust marketing strategies to respond to changing market dynamics and competitive conditions in the mobile in-app advertising landscape.
  • Become an expert on our Performance DSP customers through collaboration and market research, defining and determining their needs, experiences, and expectations.
  • Refine our Performance DSP positioning through competitive analysis, including win/loss assessments against other mobile advertising and user acquisition platforms.
  • Partner with marketing teams (field marketing, design, and digital marketing) to develop comprehensive plans for content, research, demand generation, PR, brand design, and product education across major markets for our Performance DSP.

What we are looking for?

  • 8+ years of relevant functional experience in product marketing, business strategy or product strategy, ideally in mobile advertising, app marketing, or user acquisition
  • Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps preferred
  • Experience working on multiple products at various stages of maturity
  • Exceptional communication skills, oral and written
  • Strong narrative making and content writing skills - including sales enablement tools, presentations, case studies, whitepapers, customer videos, points of views, and thought leadership
  • Strong problem-solving and conceptual thinking skills
  • Ability to work cross-functionally across time zones, and in a team and/or matrix environment
  • Ability to influence key stakeholders across regions

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!

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About The Company

InMobi builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers’ and publishers’ growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.

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