Marketing Audience Lead

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We're seeking a Marketing Audience Lead for a high profile financial firm.

Join our client's team as a pivotal marketing interface within the Fixed Income Team. This role is designed to drive business priorities and shape marketing strategies that align with overarching business objectives. You will cultivate a comprehensive understanding of the business landscape, target audiences, and competitive environment to ensure marketing efforts are both strategic and impactful.

This is a full-time, 6-month contract (could extend up 2 years) that is hybrid onsite in downtown Los Angeles, CA.

Marketing Audience Lead Responsibilities:

• Collaborate with client segment teams, business groups, and senior leaders to establish business priorities for the target audience.

• Partner with senior leaders to define business challenges, conduct situation assessments, and identify opportunities.

• Develop and implement marketing strategies aimed at influencing audience behavior and attitudes.

• Work closely with marketing research, sales, and product teams to derive insights that propel business objectives.

• Craft marketing briefs that translate business opportunities into actionable marketing plans.

• Lead cross-functional marketing teams using agile methodologies to deploy programs aligned with business strategies.

• Provide creative direction and feedback, ensuring alignment with business goals.

• Foster strong relationships with stakeholders across marketing and client segment teams.

• Oversee campaign reporting and segment analysis, measuring audience engagement and adjusting strategies in real-time.

• Evaluate the return on investment of marketing activities and adapt strategies to optimize success.

Marketing Audience Lead Requirements:

• A minimum of 5 years in marketing, with a preference for experience in asset management, wealth management, or mutual fund marketing.
• Must have institutional/B2B retirement and/or investments marketing experience!
• Agency / Asset management / wealth management / mutual fund marketing experience strongly preferred.
• Proven ability to plan and manage diverse teams effectively.
• Strong influence and collaboration skills with both internal and external partners.

Benefits & Perks:  

• Medical, Dental, and Vision Insurance 
• Life Insurance 
• 401k Program 
• Commuter Benefit 
• eLearning 
• Education Reimbursement 
• Ongoing Training & Development  
• *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.  

This position has an application deadline of May 1, 2025.

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is a drug-free workplace.
• Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.