Marketing Manager

Find a job that lets your imagination run wild! 

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. Our AVOD business – WildBrain Spark – offers one of the largest networks of kids’ channels on YouTube, with over 145 million subscribers. We also license consumer products and location-based entertainment in every major territory for our own properties as well for our clients and content partners. Our television group owns and operates four family entertainment channels that are among the most-viewed in Canada.

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD).

About the job/role

WildBrain builds and maintains mutually beneficial partnerships with various partners in the Chinese market on the basis of brands, properties and programs, in the form of content licensing, co-development and production, as well as licensing for consumer products, gaming and location-based entertainment.  To further grow our business, we are now looking for a Marketing Manager for the China market.

• Support line manager to develop/execute and optimize the marketing plan to support overall business growth in China.
• Work closely with content distribution, consumer products and licensing teams internally to understand their needs for branding and marketing; coordinate closely with internal teams to execute marketing plans and activities
• Work closely with team members to develop and execute marketing campaigns
• Lead the development of brand marketing content, aligning with the established marketing cadence.
• To manage and arrange the marketing materials (e.g. mascots, sculptures, etc.) through/with external partners
• Organize and manage offline events including but not limited to industry events, exhibitions or summits, popup, mall events, etc.

• Around 3-5 years of solid branding and/or marketing experience in China
• Experience in the media and entertainment industry, in particular family/kids related sectors, is highly preferred.
• Thorough understanding on branding and marketing around IPs for entertainment, consumer products and licensing business
• Experienced in developing marketing content and possessing a keen sensitivity to market trends
• Professional knowledge on the eco-system of IP-based business in China
• Experience working for global corporations preferred
• In-depth understanding on Chinese market, business and culture
• Bachelor’s degree on marketing/communication; master’s degree highly preferred
• Professional, responsible, proactive, passionate and creative; strong project leader and team player, with the highest standards of integrity
• Fluent Mandarin and English
• Able to travel

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. Some of the perks we have are private health insurance, income protection, gym subsidies, employee share programs and flexible working.

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.