Description
We are looking for an integrated media expert who is adaptable, creative and a problem solver to deliver on our brand and business goals. The candidate will be responsible to create customized media solutions/products/mechanisms to deliver media attributable business growth in a fast paced multifaceted environment
Key job responsibilities
(i) Formulate annual media strategies capturing budgeting, media mix, audience strategy, growth partnerships along with annual calendar for each marketing intervention.
(ii) Lead end-to-end 360 marketing campaigns (strategy to planning to execution to optimization to performance analysis )
(iii) Collaborate with multiple internal stakeholders (brand marketing, research, business teams, performance marketing etc.) to maximize cross functional efforts for each campaign.
(iv) Should demonstrate mastery in verbal and written proficiency
A day in the life
(i) Manage internal and external stakeholders by setting expectations on timelines, media outputs and expected brand/business outcomes
(ii) Ensure each work-stream (driven independently or for the overall org) is on track by creating effective mechanisms for tracking, allocating responsibilities and internal escalations
(iii) Continuously monitor daily media output to brand/business outcomes to make optimization choices to meet campaign objectives
(iv) Participate in meetings/discussions across teams within the org to share learnings (established playbooks), provide strategic POV on media and co-own brand/business goals with cross functional teams.
Basic Qualifications
Preferred Qualifications
Company - ASSPL - Karnataka - B56
Job ID: A2747194
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.
Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
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