Product Marketing Specialist

3 Months ago • 3-3 Years • Marketing

Job Summary

Job Description

Razer seeks a passionate and experienced Product Marketing Specialist to lead their Japan market efforts. The ideal candidate will have a strong understanding of the gaming industry and experience in running effective marketing campaigns, social media management, and event coordination.
Must have:
  • Gaming Enthusiast
  • Japanese Speaker
  • Marketing Campaigns
  • Social Media
Good to have:
  • Copywriting
  • Design
  • Localization
  • Power BI
Perks:
  • Global Mission
  • Gamer-Centric

Job Details

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Japan-based marketer
- Run an effective marketing campaign for Japanese gamers
- Deep drive for revenue increase
- Mainly Japan marketer but needs to support Korean market marketing internal process as the same team until we have enough Revenue from Korea and enough budget for Korean marketing hiring

About the job

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities
The Japan Marketing Specialist will be responsible for managing the Razer Gold website and social media platforms, overseeing the design and feedback of marketing assets, and coordinating event arrangements. This role requires close collaboration with our global marketing team, creative design, content managers, product, engineering, and operations teams to ensure timely and high-quality delivery.

Key Responsibilities

Website and Social Media Management:

  • Support marketing activities in Tokyo, Japan.
  • Coordinate marketing campaigns to do collaboration with the global marketing team in Singapore HQ.
  • Initiate programs and campaigns aimed at educating Japanese users about Razer Gold.
  • Support the delivery of end-to-end brand and marketing campaigns.
     
Marketing Asset Design And Feedback
  • Translate marketing materials between Japanese and English (including home page, promotion pages, press releases, external proposal documentations, etc.)
  • Familiarity with web tools (CMS, admin console, JIRA, Google Analytics, etc.) is a plus. Training will be provided for enthusiastic fast learners with no experience.
  • Manage Razer Gold Japan's official SNS account e.g. Twitter and any other official accounts.
  • Provide weekly reports of marketing calendar and activities, comparing target outcomes to actual achievements.
     
Event Coordination
  • Execute marketing events, including Japanese marketing copywriting, content publishing, social media copywriting and checking, marketing exposure tracking, and result clipping.
  • Assist with regional marketing activities such as applying virtual prizes, sending out rewards or gifts, and other marketing promotion details,
     
Collaboration And Cross-functional Work
  • Coordinate with the global marketing team and execute requirements such as marketing promotion localization and content publishment, new game onboarding, feedback clipping and etc.
  • Collaborate with relevant marketing and creative teams on the creation of marketing assets and back-end operations setup, and ensuring that visual and product communications adhere to Razer Inc.’s global design standards.
     

Pre-Requisites :

  • Education: Bachelor’s degree in Marketing, Business, or a relevant field (or up to 3 years of relevant working experience).
  • Gaming Enthusiast: A passion for gaming and familiarity with the gaming industry.
  • Data-Driven: Experience with tracking tools such as Google Analytics and Microsoft Power BI.
  • Language Skills
    -Proficient in English (necessary for communication within the team).
    - Preferably a native Japanese speaker (to cover Japanese platforms and collaborate with Japanese partners).
  • Technical Proficiency
    - Strong skills in Microsoft Office applications (Excel, Word, PowerPoint, etc.).
    - Familiarity with the game and marketing trends.
    - Game industry / Localization industry experience is super +
  • Mindset And Traits
    - Can-do attitude and assertiveness.
    - Self-motivated with a passion for social media management.
    - Ability to work across time zones and cultures.

Additional Advantage (Not Mandatory)

Copywriting or Design Experience:

  • If you have experience in copywriting or design, it will be an added advantage.
     

Work place

  • Candidate needs to base in the middle of Tokyo city.
  • Training onsite fully weekday middle of Tokyo.
  • Work remote/ onsite (year 2025)

Are you game?

Similar Jobs

HEAL Software  Inc  - Engineer – QA (Manual)

HEAL Software Inc

Bengaluru, Karnataka, India (On-Site)
3 Months ago
Nagarro - Associate Staff Consultant - Business Analyst

Nagarro

Colombia (Remote)
2 Weeks ago
Sunday - Senior Unity Developer

Sunday

Hamburg, Hamburg, Germany (Hybrid)
12 Hours ago
PlayerUnknown Productions - IT Manager (Part-Time)

PlayerUnknown Productions

Amsterdam, North Holland, Netherlands (Hybrid)
3 Months ago
Gunzilla - Lead Environment Artist

Gunzilla

Kyiv, Kyiv City, Ukraine (On-Site)
1 Month ago
Upriver - D2C Digital Marketing Manager

Upriver

Gurugram, Haryana, India (On-Site)
4 Months ago
Ubisoft - Shopper Marketing Assistant Intern

Ubisoft

Paris, Île-de-France, France (On-Site)
1 Week ago
The Walt Disney Company - Oracle Retail Expert F/H/NB - CDI

The Walt Disney Company

Île-de-France, France (On-Site)
3 Months ago
Captions - Performance Marketing Manager

Captions

New York, New York, United States (On-Site)
3 Months ago
Lotus Interworks - Growth Manager - Social Media Marketing

Lotus Interworks

Kolkata, West Bengal, India (Remote)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Techland - QA Engineer

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
3 Months ago
Coursera - Senior Product Designer, Core Foundation

Coursera

India (Remote)
2 Weeks ago
Lightspeed LA - Production Assistant

Lightspeed LA

Los Angeles, California, United States (On-Site)
18 Hours ago
BANDAI NAMCO - Associate Bilingual Specialist

BANDAI NAMCO

Irvine, California, United States (On-Site)
2 Months ago
Unity - Senior Technical Program Manager

Unity

London, England, United Kingdom (On-Site)
5 Months ago
Ubisoft - Senior C++ Programmer

Ubisoft

Bucharest, Bucharest, Romania (Hybrid)
2 Months ago
Appier - Software Engineer, System Integration

Appier

Taipei City, Taiwan (On-Site)
2 Months ago
Luxoft - Senior QA Automation Python Engineer

Luxoft

(Remote)
1 Month ago
Techland - Producer

Techland

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)
2 Months ago
Keen Software Houseas - Support Specialist

Keen Software Houseas

Prague, Prague, Czechia (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Tokyo, Japan

Keywords Studios (Player Support) - Project Manager Assistant/Translator

Keywords Studios (Player Support)

Suginami City, Tokyo, Japan (Remote)
4 Months ago
Nagarro - Associate Principal Consultant, Business Analyst

Nagarro

Japan (Remote)
3 Months ago
Salesforce - Account Executive, GRB Sales (Nagoya)

Salesforce

Nagoya, Aichi, Japan (On-Site)
3 Months ago
Kojima Productions - VFX Artist

Kojima Productions

Tokyo, Japan (On-Site)
2 Months ago
Autodesk - Partner Sales Manager

Autodesk

Osaka, Osaka, Japan (On-Site)
4 Months ago
Keywords Studios (Player Support) - Japan Business Development Representative

Keywords Studios (Player Support)

Tokyo, Japan (Hybrid)
2 Weeks ago
Eleven Labs - Sales Development Representative (Outbound)

Eleven Labs

Tokyo, Japan (Remote)
3 Weeks ago
Limit Break - Senior Site Reliability Engineer

Limit Break

Tokyo, Japan (On-Site)
5 Months ago
Keywords Studios (Player Support) - Customer Support Shift Lead - New Project

Keywords Studios (Player Support)

Tokyo, Japan (Hybrid)
1 Month ago
Keywords Studios (Player Support) - Russian Game Localization Testers

Keywords Studios (Player Support)

Suginami City, Tokyo, Japan (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Eleven Labs - Data Scientist - Marketing

Eleven Labs

United States (Remote)
4 Weeks ago
Xsolla - Growth Marketing Manager

Xsolla

Los Angeles, California, United States (Remote)
2 Months ago
Nintendo - (Junior) Content Marketing Translation Coordinator – Dutch (m/f/d)

Nintendo

Frankfurt, Hessen, Germany (On-Site)
4 Months ago
Dentsu - Client Director

Dentsu

Helsinki, Uusimaa, Finland (Hybrid)
4 Months ago
Google - Open Marketing & Communications Career Opportunities, CapitalG Portfolio Companies

Google

Mountain View, California, United States (On-Site)
3 Months ago
Salesforce - Director, Field Marketing, Middle East

Salesforce

Dubai, Dubai, United Arab Emirates (On-Site)
1 Month ago
OKX - Growth Manager, Mediterranean (Greek fluency required)

OKX

Sliema, Malta (On-Site)
3 Months ago
Crunchyroll - Campaign Management - Theatrical

Crunchyroll

Culver City, California, United States (On-Site)
2 Months ago
Mistplay - Senior User Acquisition Manager

Mistplay

Toronto, Ontario, Canada (Hybrid)
2 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Singapore (On-Site)

Tokyo, Japan (On-Site)

Tokyo, Japan (Hybrid)

Singapore (On-Site)

Tokyo, Japan (On-Site)

Tokyo, Japan (On-Site)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)

Singapore (On-Site)

Quezon City, Metro Manila, Philippines (On-Site)

Quezon City, Metro Manila, Philippines (On-Site)

View All Jobs

Get notified when new jobs are added by Razer

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug