Senior Manager - Email Marketing

6 Months ago • 7 Years + • Marketing

Job Summary

Job Description

Lead acquisition email marketing, develop & scale cold email outreach, manage CRM & lead scoring, own email KPIs, collaborate with other channels, strong analytical skills.
Must have:
  • Email Marketing
  • CRM Tooling
  • Lead Scoring
  • Cold Outreach
Good to have:
  • MBA Marketing
  • B2C Experience
  • Multiple Markets
  • Different Languages
Perks:
  • Global Startup
  • Fast-Paced Environment

Job Details

About the Role:
As a Senior Manager - Email Marketing, you will be responsible for leading acquisition email marketing. Your duties will include developing and scaling a cold email outreach program that drives business results, and successfully driving engagement and ultimately conversion of the warm lead database.

What will you do:
- Manage the acquisition marketing tool stack: both cold outreach tooling and existing CRM tooling
- Own email KPIs such as addressable warm lead database size, email engagement metrics such as open and clicks, email health metrics, such as spam and last channel conversions to sales opportunities 
- Identify and segment target audience aligned to various drips sequences and campaign requirements 
- Influence and help manage a lead scoring system to identify and accelerate ideal customers through the acquisition lifecycle 
- Own acquisition lifecycle workflows and blast sends to manage and engage users throughout their buying lifecycle
- Develop and manage an always on cold email outreach program which drives new customers to CleverTap, without burning brand bridges
- Own and regularly report the KPIs associated with a cold email outreach program: program hygiene metrics, such as spam score, deliverability and clicks, email driven warm lead collection
- Own email copy and content: identifying the best tone of voice, sender and copy / content approach to achieve your KPIs
- Own email template strategy: work with internal resources to design and implement appropriate formats and templates per user segment that drive results
- Collaborate with channel peers to drive end to end results, both as an always on strategy and for the purposes of campaigns

What are we looking for?
Must have:
- 7+  years of strategic leadership experience in enterprise email marketing
- Experience working with B2B CRM tooling: Hubspot preferred, Marketo or Salesforce Marketing Cloud accepted
- Prior experience of setting up and managing a lead scoring program
- Prior experience setting up and managing a B2B cold outreach program, leveraging tools such as Lemlist, Clay or comparable
- Handling large volumes 
- Prior experience working across multiple markets and different languages
- Comfort with scale: large addressable databases, and significant scale on cold outreach programs
- Experience in collaborating with other marketing channels to help drive one team results
- Strong analytical skills and comfort reporting on data
- An eye for detail and a desire to creatively optimize email content, formats and segments to drive results
- High standards, a commitment to the brand integrity of the business and desire to continuously optimize
- Experience working directly with sales teams to understand their perspectives, friction points and assist to optimize their email outreach

Good to have:
- MBA in Marketing
- B2C experience

Measures of Success:
- Email hygiene metrics: deliverability, spam score and health scores
- Email quality metrics: addressable database size, open rates, clicks etc
- Email driven quality warm leads
- Email driven demo conversions and closed won contracts

Key Competencies:
- Functional: Experienced analytical technician comfortable managing enterprise cold outreach and CRM tooling at scale.  Strong understanding of the technical landscape paired with a content and creative bent to drive email results.  
- Behavioural: High standards, strong attention to detail, brand integrity led and data orientated.  Ability to set channel strategy, explain pillars and approach, comfort owning targets and discussing with senior management.

Who will you report to: Head of Digital Marketing 

Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities

About CleverTap:
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Jio, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:

If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!
undefinedundefinedundefined

Similar Jobs

The Walt Disney Company - Marketing Ops Consultant - Contract

The Walt Disney Company

Singapore, Singapore (On-Site)
5 Months ago
Payactiv - Sales Specialist-Mid Market

Payactiv

Milpitas, California, United States (Remote)
6 Months ago
Varonis  - Account Manager

Varonis

Chicago, Illinois, United States (On-Site)
5 Months ago
Xsolla - Product Owner

Xsolla

Berlin, Berlin, Germany (Remote)
4 Weeks ago
Nagarro - Associate Staff Engineer, CRM Salesforce

Nagarro

India (Remote)
6 Months ago
Nintendo - Intern - Competitive Play

Nintendo

Redmond, Washington, United States (On-Site)
5 Months ago
Google - Media Effectiveness Specialist

Google

Copenhagen, Denmark (On-Site)
1 Week ago
Google - Performance Specialist, Large Customer Sales

Google

Chicago, Illinois, United States (On-Site)
1 Week ago
Fire Hose Games - Marketing Director

Fire Hose Games

Boston, Massachusetts, United States (Remote)
9 Months ago
On Location - Digital Marketing Coordinator – FIFA World Cup 26™

On Location

New York, New York, United States (On-Site)
5 Days ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Salesforce - Distributed Systems Software Engineer - Public Cloud (Senior/Lead/Principal)

Salesforce

San Francisco, California, United States (On-Site)
7 Months ago
Eleven Labs - Full-Stack Engineer (Back-End Leaning - Core)

Eleven Labs

United Kingdom (Remote)
4 Weeks ago
ION - Product Management Analyst

ION

Pune, Maharashtra, India (On-Site)
6 Months ago
Salesforce - Technical Architect

Salesforce

Tokyo, Japan (On-Site)
5 Months ago
Crunchyroll - Customer Experience Operations Analyst

Crunchyroll

Dallas, Texas, United States (On-Site)
3 Months ago
Canva - Senior Software Engineer - Identity & Access

Canva

Melbourne, Victoria, Australia (Remote)
4 Weeks ago
The Walt Disney Company - Sr Software Engineer

The Walt Disney Company

Los Angeles, California, United States (On-Site)
1 Week ago
Gaming Innovation Group  - Sales Development Representative

Gaming Innovation Group

Manchester, England, United Kingdom (Hybrid)
4 Weeks ago
Xsolla - Product Owner

Xsolla

Serbia (Remote)
4 Weeks ago
DEVOTEAM - Architecte Modern Workplace H/F

DEVOTEAM

Levallois-Perret, Île-de-France, France (Remote)
6 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Mumbai, Maharashtra, India

OAO INFO INDIA - QA Lead

OAO INFO INDIA

Pune, Maharashtra, India (On-Site)
2 Months ago
PwC - IN- Senior Associate–Agile PM -Advisory Corporate– Advisory –Bangalore

PwC

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Hitachi - Azure Data Engineer (MS)

Hitachi

Pune, Maharashtra, India (Remote)
6 Months ago
Vigaet - Unreal Engine Cinematic Artist

Vigaet

Bengaluru, Karnataka, India (On-Site)
1 Year ago
DNEG - Pipeline Supervisor (Australia Shift)

DNEG

Mumbai, Maharashtra, India (On-Site)
1 Month ago
Barracuda Networks  Inc  - Account Executive

Barracuda Networks Inc

Delhi, India (On-Site)
3 Weeks ago
Rackspace Technology - Frontend Engineer (UX-Focused)

Rackspace Technology

Gurugram, Haryana, India (Remote)
4 Weeks ago
Alp Consulting  - Lead Illustrator

Alp Consulting

Mumbai, Maharashtra, India (On-Site)
12 Months ago
Sportskeeda - Content Writer (Picks4Sure)

Sportskeeda

India (Remote)
3 Months ago
PwC - Associate

PwC

Chennai, Tamil Nadu, India (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Nissan - ALTERNANCE - Assistant Publicité Médias offline & digital

Nissan

Montigny-le-Bretonneux, Île-de-France, France (On-Site)
5 Months ago
Corsair - Channel Marketing Manager Americas

Corsair

Milpitas, California, United States (On-Site)
1 Week ago
Netflix - Manager, Integrated Marketing - Japan

Netflix

Tokyo, Japan (On-Site)
3 Months ago
Google - Global Strategy and Operations Manager, Marketing

Google

Mountain View, California, United States (On-Site)
1 Week ago
Patel greene - Senior PD&E Planner

Patel greene

Temple Terrace, Florida, United States (On-Site)
5 Months ago
PwC - Director SAP Supply Chain Planning | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
Mattel  Inc  - Market Research Manager

Mattel Inc

Warsaw, Masovian Voivodeship, Poland (On-Site)
4 Months ago
Ubisoft - Business Development Marketing Assistant - Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
1 Week ago
NVIDIA - Senior Product Marketing Manager, GPUs

NVIDIA

Santa Clara, California, United States (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Explore gaming industy jobs in one of the leading Game Studios.

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (Hybrid)

Mumbai, Maharashtra, India (Hybrid)

Gurugram, Haryana, India (Hybrid)

Gurugram, Haryana, India (Hybrid)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (Hybrid)

Mumbai, Maharashtra, India (Hybrid)

View All Jobs

Get notified when new jobs are added by Clevertap

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug