Expert Sales Force Effectiveness Manager France & Benelux

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of categoryleading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

We are currently hiring an Expert Field Force Effectiveness Manager (M/F).

This is a 6 months temporary contract

This role will report to the NE Expert Marketing Lead and requires skilled interaction and planning across multiple stakeholders. The role is designed to influence and build capabilities for expert-only field force team members and the broader expert organization for France and Benelux. Proficiency in French is essential.

The Expert Field Force Effectiveness (EFFE) Manager is a role that combines end-to-end expert field force effectiveness and expert field force capability building so that we can create the best-in-class expert field force of the future in France and Benelux.

The role is to maximize the performance and potential of our reps and managers, to increase reach, engagement, and recommendations of Experts through a multichannel strategy.

The role will ensure to:

• Drive expert field force effectiveness in their respective markets, supported by a robust Segmentation & Targeting approach, and build a high-performing team to grow expert recommendation and penetration for priority Haleon brands and categories.

• Help develop and improve tools (CRM) and processes to manage and monitor performance, such as Power BI reports, to generate insights, and work with markets to act for improvement.

• Contribute to our Northern Europe community of practice to provide best practices from its markets and stimulate synergies between markets.

• Develop expert field force capabilities and embed the POWER framework, focusing on science, systems, tools, and commercial capabilities in partnership with the BU expert content lead.

• Deploy the 7 principles and tools of the Expert Field Force of the Future with a clear roadmap per market, in partnership with local Expert Teams and tech business partners.

• Manage the Sales Incentive Plan by market.

Key Responsibilities:  

• Enhance the execution of expert Field Force strategies through improved insights and analytics.

• Manage Multichannel Expert Activation analytics, tracking performance and program implementation in collaboration with the local Expert Field Force Manager and LOC Expert lead.

• Utilize the Northern Europe Power BI dashboard to monitor expert field force productivity, track Sales Incentive Plan (SIP) performance, and oversee Multichannel activations for LOC, in partnership with the BI & Data Analytics team and local Expert Sales Lead.

• Monitor the impact of expert initiatives through aligned metrics for effectiveness and efficiency, ensuring benchmarking and consistency across NE markets, in coordination with the Expert Marketing BU Lead and colleagues.

• Conduct regular analyses of expert field force productivity, providing insights on channel efficiency or effectiveness gaps, and collaborate with LOCs to implement corrective actions.

• Collaborate with the LOC Expert Sales Lead to identify and support potential initiatives requiring above-market support and resources.

• Facilitate the implementation of any enhancements to the Veeva system and offer assistance to LOCs on Veeva processes.

• Co-lead the expert field force community of practice, fostering the identification and sharing of best practices while promoting synergies between markets.

Unlock potential of strategic initiatives:

• Develop and lead the deployment of the Northern Europe (NE) expert field force capability strategy at the local level, ensuring alignment with the global expert program.

• Embed the POWER development framework and My Skills competency assessment, identifying training and development needs, and integrating global or BU capability programs.

• Create a clear roadmap for expert field force based on the 7 principles and FSFA initiatives & tools at the local level, in collaboration with the BU Expert Marketing Lead, LOC Expert Sales Lead, and BU tech & BI business partners.

• Lead expert segmentation and targeting planning and execution at the local level, including aligning territory management and efficiently allocating expert field force resources across different HCP segments to optimize reach, frequency, and engagement.

• Provide Sales Incentive Plans to LOCs to ensure adherence to principles.

• Act as the Single Point of Contact (SPOC) for Global Veeva, Global data, Knowledge Centre, BI analytics, BU tech, and key partners on expert field force initiatives for LOC.

• Embed and ensure an efficient and effective working model between BU and LOC.

• Provide data and insights to create Plans to Win and Annual Brand Plans, focusing on audience and channel perspectives, and advising on appropriate priorities and investment levels.

• Drive expert capability and understanding across the business beyond the expert field force community of practice and Sales Force Effectiveness (SFE) team.

This role will require close collaboration with BU and local Expert Sales Lead, expert field force teams, NE tech & BI business partner, BU expert teams and global expert team.

Qualifications and skills:

• Minimum 3 years in sales/expert leadership or commercial excellence roles.

• Proficient in data modeling, analytics, CRM tools (e.g., Salesforce.com/Veeva), Power BI, and advanced Excel.

• Strong problem-solving and analytical skills for generating insights and recommendations.

• Excellent communication, influencing, and resilience for effective leadership.

• Ability to set and track objectives, understand commercial impact, and manage projects.

• Skilled in collaboration across diverse organizational levels and countries.

• Fluent in English and French.

We offer:

• Exciting ambition to make a positive impact on global health.
• Recognition program celebrating employees' contributions.
• Decent number of holiday days depending on the site location.
• Encouragement and support for car/public transport commute allowance.
• Paternity/maternity leave cover.
• Home working allowance.
• Flexibility in work schedule to meet both work and personal needs.
• Good pension scheme.
• International career opportunities.

Please consult with our recruitment team for specific benefit details based on your site location.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.