Senior Manager, SEO & CRO Marketing – FIFA World Cup 26™

Role Overview 

As the Sr. Marketing Manager, SEO & CRO, you will develop and execute strategies to enhance organic traffic, improve search engine rankings, and optimize the e-commerce journey for FIFA World Cup 26™ Official Hospitality customers. This role requires a deep understanding of SEO best practices, conversion rate optimization (CRO), and e-commerce performance analytics. 

Key Responsibilities 

• Develop and implement an SEO strategy to increase the visibility of FIFA World Cup 26™ Official Hospitality offerings across search engines. 

• Conduct keyword research to identify high-impact terms related to event-based searches, hospitality experiences, and the FIFA World Cup 26™. 

• Optimize meta tags, headers, structured data, and internal linking to improve search rankings and click-through rates. 

• Perform technical SEO audits, addressing site speed, mobile usability, crawlability, and indexability. 

• Enhance content discoverability, ensuring landing pages and blog content align with FIFA World Cup 26™ brand messaging and search trends. 

• Improve backlink profile through digital PR, partnerships, and content outreach initiatives. 

• Analyze user behavior and conversion funnels to identify drop-off points and opportunities for optimization. 

• Conduct A/B and multivariate testing to refine landing pages, CTA placements, pricing display, and checkout processes. 

• Use heatmaps, session recordings, and customer journey analysis to improve e-commerce UX/UI. 

• Collaborate closely with internal teams including Marketing, Product, Data Science, and Commercial Strategy to ensure a cohesive approach to SEO, CRO, and e-commerce performance. 

• Track and report on organic traffic, keyword rankings, domain authority, conversion rates, and e-commerce revenue using Google Analytics, Google Search Console, and other SEO/CRO tools. 

• Provide data-driven insights and strategic recommendations to stakeholders. 

• Stay informed on FIFA World Cup 26™ search trends, hospitality industry insights, and the evolving SERP landscape, including advancements like AI Overviews and algorithm updates. 
   

Qualifications & Skills: 

• 5+ years of experience in SEO, CRO, and e-commerce optimization, preferably in the sports, travel, or hospitality sector. 

• Proven track record of increasing organic traffic and improving e-commerce conversion rates. 

• Strong understanding of Google’s algorithm updates, SEO tools (Ahrefs, SEMrush), and CRO tools (Optimizely, Hotjar). 

• Experience with enterprise-level e-commerce platforms, preferably Shopify, Magento, or a custom CMS. 

• Knowledge of international SEO strategies and multi-language website optimization. 

• Ability to work with GA4 and data visualization tools to analyze user behavior. 

• Strong project management and stakeholder communication skills. 

• Passion for sports, major global events, and digital marketing trends. 

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