Social Media Manager

5 Months ago • 5-7 Years • Social Media • ₹4,00,000 LPA - ₹12,00,000 LPA

Job Summary

Job Description

The Social Media Manager will be responsible for planning and executing the brand's social media presence. This includes creating location-specific content and go-to-market strategies for new centers. The role involves analyzing influencer data, optimizing campaigns, managing social media budgets across all regions and platforms, implementing new trends, integrating AI tools, and collaborating with other marketing managers and agencies. Responsibilities also include managing agency relationships, handling administrative tasks related to social media and influencer activities, and ensuring consistent brand messaging and positioning. The ideal candidate will have 5-7 years of experience in social media and influencer marketing, preferably in luxury, hospitality, lifestyle, healthcare, insurance, or banking, targeting millennials. A strong understanding of social media platforms, trends, and best practices, along with creativity and visual aesthetic skills are essential.
Must have:
  • Influencer Marketing Expertise
  • Social Media Campaign Planning & Execution
  • Budget Management & Optimization
  • Agency Relationship Management
  • Data Analysis & Reporting
  • Content Creation & Strategy
Good to have:
  • Experience with Generative AI tools
  • Cross-cultural understanding

Job Details

About the job

Skills:
Influencer Marketing, Social Media Marketing, Campaigns, Facebook Ads, LinkedIn Ads, Social Media Budgeting,

Social Media Manager

Exp: 5-7yrs

Location: Hyderabad

Key Responsibilities

Planning and executing the regular social media presence of the brand.

Create location-wise content and go-to-market social media launch strategies for new centres. Analyzing influencer data, and optimising campaigns to reduce cost per view & cost per engagement.

Owning, building & managing the social media budgets across all regions and platforms.

Implement new trends, and integrate available generative AI tools for better reel/short views and engagement rates.

Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.

Managing agency relationships and aligning multiple agency teams based in different locations.

Maintain & verify billing, agreements & other administrative tasks on social media & influencer activities.

Ideal Candidate Profile

5-7 years of hands-on experience in social media & influencer marketing, preferred in luxury, hospitality, lifestyle, health care, insurance, banking or other brands targeting millennials (not Gen Z).

Keen knowledge of how to get reel views, engagement and growing communities on Instagram, X (formerly Twitter), LinkedIn etc.

Managed and worked with agency teams.

A profound understanding of social media platforms, current trends, and industry best practices

A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content

Has diverse interests, lived across multiple cities and understands customer needs.


Desired Skills and Experience

Influencer Marketing, Social Media Marketing, Campaigns, Facebook Ads, LinkedIn Ads, Social Media Budgeting

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