Hasbro's Consumer Products division seeks a Softline's Creative Manager – Direct to Retail (DTR) for a 12-month contract in Stockley Park, UK. This role translates commercial strategies into design solutions for the Hasbro brand portfolio across various merchandise categories and consumer segments within the DTR market. Responsibilities include designing for DTR accounts, creating graphic inspiration and product boards, identifying suitable graphic directions, providing newsletters, building internal/external partnerships, managing project deadlines, and working with agencies/freelancers. The ideal candidate possesses strong commercial design awareness, experience in consumer products licensing or retail, proficiency in Adobe Suite, and excellent organizational skills.
Experience in consumer products licensing or retail
Proficient in Adobe Creative Suite
Strong commercial design awareness
Excellent organizational and time management skills
Good to have:
Spanish language proficiency
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The Consumer Products division of Hasbro European Services provides services for the licensing business of Hasbro International Inc. (HII). We are currently recruiting for this position, based in Stockley Park, UK.
Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including DUNGEONS & DRAGONS, HASBRO GAMING, NERF, TRANSFORMERS, MY LITTLE PONY, FURBY, PLAY-DOH and PEPPA PIG.
This Softline's Creative Manager – Direct to Retail translates commercial strategies into design solutions in line with Hasbro brand portfolio DNA across a spectrum of merchandise categories & consumer segments across our DTR portfolio
Specific Responsibilities/ Tasks:
Designing for the Direct-To-Retail accounts across the Hasbro brand portfolio. Creating best in class graphic inspiration, product inspiration boards and pitches.
Identify and share suitable graphic direction with departments on a frequent basis leaning into retailer trend direction and insights.
Provide regular newsletters to share best practise and Hasbro updates.
Build strong working partnerships internally (EMEA Creative & Product Development teams & commercial partners) and externally with DTR key buying and design contacts.
Take ownership of and achieve key delivery dates and milestones, ensuring all projects are completed accurately against the commercial need.
Manage key creative project work through external agencies and freelancers when required.
Ensure all administration, filing and documentation of creative is achieved efficiently and that accurate records are kept.
Personal attributes:
Proactive, positive, highly motivated and enthusiastic
Team player who can work independently
Attention to detail
Good interpersonal skills with different departments and levels
Highly collaborative and adaptable
Awareness of regional differences and nuances between markets
Passionate about graphic design and fast fashion!
Travel will be required
Technical competencies:
Experience in the consumer products licensing industry and/or retail
Strong commercial design awareness and ability to visualize ideas and interpret trends effectively throughout the creative development process
Experience designing across different consumer profiles, age groups and product categories
Strong Knowledge of the product development process including print and digital processes
Proficient in Adobe Suite Illustrator/Photoshop/InDesign
Fluent in Microsoft Office (Word, Excel, PowerPoint)
Excellent organisational and time management skills
Speaking Spanish language would be a benefit
Key Relationships:
Internal
EurAsia Creative & Product Development
Global Creative
EurAsia CP Commercial team
Regional Publishing
External
Agencies/Freelancers
Key Retail Customers (Buying & Design)
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Our Values
Be legendary: practice excellence, improve on our legacy, create awesomeness.
Build a well-rounded crew: inclusivity and diversity in both our teams and games.
Delve into dungeons: embrace challenges with openness and creativity.
Don’t split the party: agree or disagree but commit. Collaborate and have respect for each other.
It takes a multiverse: we are driven by the lifelong satisfaction of our fans.
We are an Equal Opportunity / Affirmative Action Employer
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.