Sr Enterprise Marketing Manger

6 Days ago • 4-5 Years

About the job

Summary_{By Outscal}

Entrata seeks a Sr Enterprise Marketing Manager to lead field marketing efforts in North America, driving qualified leads and sales pipeline. You'll own event management, account-based marketing, and reporting, collaborating closely with sales and demand generation teams. Strong communication and project management skills are essential, with a proven track record in B2B event planning and campaign execution.

Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.

Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize diverse perspectives, endeavoring to craft a better world to live in.

Entrata’s Enterprise Marketing Manager will play a key role in designing, implementing, and executing marketing programs and events in North America to generate qualified leads and accelerate the progression of opportunities in the sales pipeline. The candidate will shape strategy, create and execute demand campaigns, and manage account-based marketing initiatives. The candidate will also be responsible for monitoring performance and reporting on results. As Entrata’s Enterprise Marketing Manager, you’re passionate about account-based marketing, supporting sales counterparts, and creating experiences for target accounts. You must be flexible to handle all tasks regardless of their complexity or perceived importance. You are detail-oriented, dedicated to delivering extraordinary experiences, and a team player excited to be part of a dynamic and ambitious sales & marketing team. You are proven to manage multiple tasks simultaneously, meet deadlines, and communicate effectively across teams.

Responsibilities

Work in partnership with the demand generation and sales team to build and drive field marketing activities that impact Entrata's growth
Own end-to-end project management and execution of digital and in-person events across your region, including all logistics, production, venue sourcing, budget tracking, marketing campaigns, sales enablement, and audience acquisition
Maximize Entrata's reach and presence at third-party events through sponsorship execution and complimentary marketing campaign creation.
Collaborate with peers to develop a field marketing playbook, identify opportunities, and share best practices.
Develop programs that effectively create brand awareness, generate new pipeline, and influence existing deals across all segments of Entrata’s business.
Think creatively about the customer and prospect experience at in-person events and build experiences that exceed attendees' expectations.
Operational excellence in building programs across the region, often running multiple activities consecutively.
Consistently meet and exceed personal and company-wide objectives
Coordinate territory and account-focused planning and execution with sales & marketing stakeholders to build marketing events and program calendars to increase awareness, drive engagement, accelerate pipeline, generate leads, and support conversion rates.
Manage all aspects of event coordination, including strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, F&B, & logistics.
Own end-to-end management and execution of various proprietary events across your region, including all logistics, production, venue sourcing, budget tracking, marketing campaigns, sales enablement, ROI, and audience acquisition
Manage account-based marketing activities, in partnership with sales, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
Strategize, order and deliver promotional items to support sales & events.
Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Entrata’s objectives and target audience.
Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings.
Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce.
Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets

Qualifications/Skills:

Bachelor's degree (or work equivalent)
4-5+ years of B2B working experience in the event planning, field marketing, and/or enterprise marketing space
Minimum 2-3 years experience in enterprise marketing
Previous experience managing events and marketing campaigns
Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
Ability to work independently and in a group setting
Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
Strong written and verbal communication and presentation skills
Acute attention to detail; demonstrated ability for accuracy and thoroughness
Ability to work effectively with internal and external clients
Proven negotiation, problem-solving, organization, and project management skills
Experience handling large budgets
Knowledge of Microsoft Office (PowerPoint, Excel, Word)
Ability to travel domestically is required; some international travel may occur
Experience in the creative execution of in-person experiences in both saturated/high customer-density regions and new markets
Proven track record of building successful partnerships with sales teams to craft programs that are metrics-driven in their approach
Thrive in a dynamic, fast-paced, collaborative environment
Experience owning more than just logistics of field marketing programs including lead follow-up, sales enablement, marketing email campaigns, and full life-cycle project management
Strong networking and relationship-building ability -- you are a connector at your core
High attention to detail, with a process and solution-oriented mindset
A passion for technology and our mission to disrupt the recruiting industry
Demonstrated knowledge of the startup landscape
Experience using Salesforce, Marketo, and Adobe Programs (Photoshop, Illustrator) preferred
Knowledge of the customer experience landscape is recommended but not required

Benefits:

Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.

Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.

HSA/FSA options and employer-paid disability benefits provided for eligible employees.

Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.

Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.

Family-centric leave policies supporting new parents during significant life events.

Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community.

Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.

Bi-annual swag drops for employees

Currently, Entrata hires in Arizona, Idaho, Nevada, Utah, Wyoming, Texas, North Carolina, Florida, Georgia, South Carolina, Ohio, Pennsylvania, Illinois, and Tennessee for Exempt roles and Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, and Florida for Non-Exempt roles. If you choose to apply and do not live in one of these states, your application may be reviewed on a case-by-case basis and salary ranges will be provided if required by state law

But members of the Entrata team aren’t just intelligent and ambitious, they’re the living embodiment of another core Value: “Excellent Alone, Better Together.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

It’s a great place to work! Will you join us?