Technical Delivery Manager - Marketing Operations

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

What you’ll do:  

As a Technical Delivery Manager, you’ll be responsible for all aspects of cross-channel execution and data management. You’ll work with and manage technology platforms & vendors, and collaborate with internal and external teams to maximize efficiencies within marketing programs. 

Day-to-day, your role includes:

• Handling and oversight of cross-channel execution and data management as it relates to marketing communications including email, SMS, and mobile (and web)
• Performing list and data management activities within various marketing automation technology platforms
• Identifying, providing input and creating solutions for proper marketing automation programs to meet client needs
• Creating test lists and test cases; conducting QC of test cases and live data
• Demonstrating in-depth knowledge of email marketing best practices, email databases, segmentation and matrix development
• Managing required service vendors for data-related functions and quality assurance control by designing and utilizing optimized output reports
• Analyzing, formatting and distributing all vendor-supplied operational reports
• Mentoring junior employees and teaching them new functions and skills
• Contributing to thought leadership / intellectual capital through creation of case studies, vendor partner experience, program optimization, etc.
• Assisting with the development and growth of alliances with technology vendor partners
• Working with cross-capability teams to bring operational view to consultative projects

We’re looking for strong, impactful work experience, which typically includes:
 

• A four-year degree and 7 to 9 years of experience in a direct marketing environment with data-oriented responsibility (preferably at a marketing agency)
• Knowledge of cross channel execution (email, SMS, direct mail) and best practices including data security requirements, CAN SPAM compliance, etc.
• Knowledge of the email marketing landscape, including Email Service Providers, Marketing Clouds, Marketing Automation platforms, and niche solutions providers
• Familiarity with CRM, direct marketing channels and marketing automation solutions
• Proficiency working in an enterprise-level Marketing Automation tool (Salesforce Marketing Cloud, Oracle Responsys, Oracle Eloqua, Adobe Campaign, SAP Hybris) or experience managing an CRM/ESP relationship
• Any additional certifications, such as PMP, ITIL, Agile, or those related to Salesforce or Adobe would be considered a bonus.
• Familiarity with SQL, experience using data analysis tools like Excel or Tableau, and exposure to scripting languages like JavaScript or Python would be beneficial.
• Strong ability to instruct, coordinate and manage vendors in fast-paced, detail-oriented environment
• Demonstrated aptitude and interest in process management to create workflow and campaign execution efficiencies
• Detail oriented, organized, and a master multi-tasker
• Strong written and communication skills – you’re articulate and poised
• Excellent project management skills – you keep pace in a fast-moving environment
• Ability to work independently and with large cross departmental teams

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave, rest day and family care leave.

👉 Office closure for World Mental Health Day 10th October.

👉 Additional Company closure for all 4 major festive Celebrations

👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

👉 Life and personal accident insurance and group hospitalization and surgery.

👉 A hybrid working schedule and with Friday disconnects.

👉 Rest Relax & Recharge - office closure last week of December every year.

👉 Phone Allowance