Associate Manager, Paid Social

Hulu's Marketing organization is seeking an Associate Manager, Paid Social who will be an outstanding addition to our Paid Social team. As an Associate Manager, Paid Social at Hulu, you will be working on a cross-functional team to help support lower funnel campaigns across Paid Social, supporting a variety of business initiatives with objectives ranging from brand awareness to subscriber acquisition.

The ideal candidate is passionate about social media, highly analytical, and adaptable in a fast-paced environment. They will bring experience scaling campaigns across major publishers (Facebook, Instagram, Snapchat, X, TikTok, Pinterest, etc.) and demonstrate a growth mindset, leveraging data and creative thinking to drive performance.

 Responsibilities:

• QA performance campaigns across paid social platforms.

• Manage measurement, tracking, and reporting to ensure efficiency and performance goals are met.

• Own the execution of premiums targeting, dynamic landing pages, and custom conversions/pixels, ensuring accurate setup and tracking.

• Provide testing support for new audience strategies, ad formats, and platform innovations.

• Contribute data and insights to regular reporting, including weekly channel reports, content campaign wrap-ups, and ad hoc analyses.

• Work closely with the Sub Acquisition Manager, providing insights and updates on campaign performance.

• Maintain campaign documentation, including flowcharts, acquisition charts, creative delivery charts, and media purchase authorizations.

• Assist with budget tracking, processing invoices/POs, and conducting finance audits to ensure accurate billing and reconciliation.

• Flex between BAU (Business As Usual) campaign management and Sub AQ (Subscriber Acquisition) support as business needs evolve.

• Communicate campaign changes and performance updates to internal stakeholders and external partners.

Minimum Requirements:

• Minimum of 3 years of experience managing paid social campaigns, ideally in a direct response or acquisition-focused environment.

• Deep knowledge of and experience with paid social platforms (i.e., Facebook/Instagram, Snapchat, X, TikTok).

• Strong quantitative and analytical skills, with the ability to interpret data and optimize performance.

• Experience setting up and optimizing custom conversions, pixels, and dynamic landing pages for paid social campaigns.

• Exposure to subscriber acquisition strategy and experience executing direct response campaigns.

• Ability to build and foster strong relationships with internal teams and external partners.

• Highly organized with the ability to manage multiple campaigns and budgets simultaneously.

Preferred Experience:

• Entertainment industry experience.

• Agency experience.

• Familiarity with social reporting tools.

Required Education:

• Bachelor's degree or equivalent years of related experience

**Please note, this role sits in office 4x/week (Monday – Thursday), working from home on Friday.  The role is currently located in Santa Monica but will eventually move to our Burbank offices.