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Brand Marketing Manager, Creators

Brand Marketing Manager, Creators

2 Months ago • 10 Years + • Marketing

About the job

3 skills required for this role

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unity

innovation

cross-functional

Job Description

We're looking for an experienced Brand Marketing Manager to join our growing creator marketing team, and support our global creators. As a Brand Marketing Manager for Creators, you will play a key role in amplifying our brand vision to global creators - and collaborate with a passionate, creator-centric team dedicated to breaking traditional marketing molds. Together you’ll conceptualize engaging campaigns, programs and activations that keep our brand exciting and tapped into youth trends, plus loved by our creator audience and communities - inspiring massive earned media and creator action. Define and lead end-to-end development of marketing programs and go-to-market strategy for creator marketing programs - that meet our short and long-term business goals Keep the pulse on creator, industry and cultural evolutions to identify opportunities for the brand to create resonant brand work and build relationships with our creator audience Develop strategic creative briefs that align to the business objectives, brand strategy and goals Manage and brief agency partners and enable them to execute their very best work Drive alignment and partner closely with cross-functional teams (media, comms, creative, product marketing, consumer marketing, partnerships) to identify opportunities and deliver integrated programs Develop and share channel marketing best practices, plus bring continuous innovation to creator touchpoints Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

Must have:

10+ years of experience in brand management or brand marketing role
Experience executing creator or consumer-facing integrated campaigns and long-term brand building through a diverse media mix
Experience in leading and working in matrixed teams and organizations
Experience leading and working with a roster of high-performing creative and media agencies
Proven track record of influencing effectively cross-functionally across all levels of management
Knowledge of creators or youth audiences, with a demonstrated experience utilizing audience research and data to drive actionable insights that inform marketing strategy and improve the audience experience

Good to have:

Experience in at building brands that a role in youth or creator trends or that involved creators and public figures
Experience working in a fast paced, scrappy environment, thriving amidst ambiguity while ensuring executional excellence

Perks:

bonus
equity
benefits

Brand Marketing Manager, Creators Responsibilities

Define and lead end-to-end development of marketing programs and go-to-market strategy for creator marketing programs - that meet our short and long-term business goals

Keep the pulse on creator, industry and cultural evolutions to identify opportunities for the brand to create resonant brand work and build relationships with our creator audience

Develop strategic creative briefs that align to the business objectives, brand strategy and goals

Manage and brief agency partners and enable them to execute their very best work

Drive alignment and partner closely with cross-functional teams (media, comms, creative, product marketing, consumer marketing, partnerships) to identify opportunities and deliver integrated programs

Develop and share channel marketing best practices, plus bring continuous innovation to creator touchpoints

Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

Minimum Qualifications

10+ years of experience in brand management or brand marketing role

Experience executing creator or consumer-facing integrated campaigns and long-term brand building through a diverse media mix

Experience in leading and working in matrixed teams and organizations

Experience leading and working with a roster of high-performing creative and media agencies

Proven track record of influencing effectively cross-functionally across all levels of management

Knowledge of creators or youth audiences, with a demonstrated experience utilizing audience research and data to drive actionable insights that inform marketing strategy and improve the audience experience

Preferred Qualifications

Experience in at building brands that a role in youth or creator trends or that involved creators and public figures

Experience working in a fast paced, scrappy environment, thriving amidst ambiguity while ensuring executional excellence

For those who live in or expect to work from California if hired for this position, please click for additional information.

Locations

Data Center

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to .

View Full Job Description

$150.0K - $211.0K/yr (Outscal est.)

$180.5K/yr avg.

San Francisco, California, United States

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