Campaign Management Associate

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Associate
Qualifications:Any Graduation
Years of Experience:1 to 3 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectives Key Responsibilities: o Ad Campaign Setup: Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to. o Quality Assurance: Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. o Campaign Monitoring: Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. o Optimization: Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. o Reporting: Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. o Client Communication: Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. o Stay Updated: Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? Qualifications & Skills: o Bachelor’s degree in marketing, Communications, Business, or a related field (or equivalent experience). o Proven experience in digital advertising and ad trafficking (preferably 1-2 years). o Familiarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. o Strong understanding of ad formats, targeting, and tracking methodologies. o Excellent attention to detail and organizational skills. o Strong communication skills to interact with both technical and non-technical stakeholders. o Ability to troubleshoot and resolve technical issues quickly. o Knowledge of analytics tools is a plus. o Ability to work under tight deadlines and handle multiple tasks simultaneously Preferred Skills: • Experience in Video, Audio, Mobile Advertising, or Digital Advertising. • Knowledge in Microsoft Excel is must. • Excellent written and verbal communication skills for internal and client-facing interactions. Work Environment: • Working with dynamic team. • Work from office or Hybrid depending on project requirements • The role involves a night shift to align with US client with 5-day working schedule with 2 days off each week.
Roles and Responsibilities: •In this role you are required to solve routine problems, largely through precedent and referral to general guidelines • Your expected interactions are within your own team and direct supervisor • You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments • The decisions that you make would impact your own work • You will be an individual contributor as a part of a team, with a predetermined, focused scope of work • Please note that this role may require you to work in rotational shifts