Director GTM Strategy

2 Months ago • 8-12 Years • Business Development • $150,000 PA - $250,000 PA

Job Summary

Job Description

Fandom seeks an experienced Go-To-Market (GTM) B2B leader to craft, execute, and maintain a comprehensive GTM strategy. This crucial role involves refining Fandom's narrative, identifying GTM needs, working cross-functionally, leading insights translation for sales, managing evolving narratives, and creating scalable proactive packages. The Director will establish a tentpole calendar, understand marketplace possibilities, identify cultural moments for outreach, partner with sales leadership, lead ideation for new ad products, liaise with Client Strategy, and leverage industry developments. Data analysis and mentorship are also key responsibilities.
Must have:
  • 8-12 years GTM experience
  • Strong leadership & team management
  • Digital marketing & content strategy expertise
  • Strategic planning & project management skills
  • Market research & data analysis proficiency
  • Cross-functional collaboration skills
Good to have:
  • MBA or advanced degree
  • Experience in tech/media industry
Perks:
  • Comprehensive Medical, Dental, Vision
  • Training (unlimited Udemy + more)
  • Flexible working hours and time off
  • Equity & Retirement Programs including 401K match
  • Paid Parental Leave

Job Details

About this Role

Fandom is seeking an experienced and creative Go-To-Market (GTM) B2B Leader. This role is crucial in crafting, executing and maintaining a comprehensive and evolving GTM strategy, ensuring we are relevant and top of mind for advertisers. 

Reporting to the VP, Global Business Marketing, this management role will lead a GTM strategy team and is crucial in helping reintroduce Fandom to the marketplace and consistently iterate on Fandom’s offering during an exciting period of growth and transformation.

You Will...

  • What we do: Storytelling and value proposition
  • Refine and develop Fandom’s core narrative and GTM template
  • Identify GTM needs and work cross-functionally (i.e. research, design, comms, social) to ensure success
  • Lead with insights and translate for both direct and programmatic sales, scaling products, solutions and opportunities for marketplace distribution 
  • Lead evolving narrative revamps and releases, including sales enablement & coordination/training for client strategy and sales support team

Where we win: Marketplace understanding and big thinking

  • Establish a tentpole calendar and create scalable and fluctuating proactive packages complete with strategic release strategies
  • Understand marketplace possibilities, proactively identifying relevant opportunities for Fandom globally
  • Proactively identify cultural moments for proactive sales outreach and packaging 
  • Partner with sales leadership to understand their GTM needs and create core vertical narratives
  • Customize tentpole packages for key verticals

What we need: Scalable franchises and strategic advances

  • With your finger on the pulse, identify sales gaps and realize solutions for immediate release 
  • Lead ideation, packaging and positioning for new and revised ad products including repeatable and ownable franchises and ad tech releases
  • Regularly liaise with Client Strategy lead to share learnings and ensure that sales meetings are being met holistically 
  • Curation, programmatic, AI – help accelerate our business by understanding and leveraging the latest industry developments and opportunities
  • WIth a deep understanding on insights and analytics, determine which products are working and why, what needs to evolve and where we can grow
  • Mentor junior team members, ensuring career development and growth

 

You Have...

  • 8-12 years of experience in GTM positioning and packaging
  • Strong leadership and team management skills, with the ability to inspire and drive results.
  • Bachelor's degree in marketing, business, or a related field.
  • MBA or other advanced degree is strongly preferred.
  • Experience with digital marketing, social media, and content strategy, preferably in the tech or media industry.
  • Excellent strategic planning and project management abilities.
  • Deep understanding of market research, data analysis, and the ability to leverage data for decision-making.
  • Proficiency in digital marketing tools and platforms.
  • Exceptional communication and interpersonal skills.
  • Ability to work cross-functionally with other departments, including product, sales, and engineering.

Benefits & Perks

  • Salary Range = ($150k - $250k)
  • Vibrant team culture
  • Comprehensive Medical, Dental, Vision
  • Training (unlimited Udemy + more)
  • Flexible working hours and time off
  • Equity & Retirement Programs including 401K match
  • Paid Parental Leave
  • International work environment with start-up culture 

About Fandom

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit:.

Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.

Similar Jobs

Super - Senior Data Analyst

Super

Canada (Remote)
1 Month ago
Logitech - Data Governance Technical Lead

Logitech

Chennai, Tamil Nadu, India (On-Site)
6 Months ago
Daybreak Game Company LLC - Executive Producer - MTGO

Daybreak Game Company LLC

San Diego, California, United States (Hybrid)
5 Months ago
PwC - Senior Associate -ETL Testing_D&A_Advisory_Kolkata

PwC

Kolkata, West Bengal, India (On-Site)
6 Months ago
Tesla - Store Supervisor

Tesla

Saxony-Anhalt, Germany (On-Site)
2 Months ago
Tesla - Area Sales Manager

Tesla

Baden-Württemberg, Germany (On-Site)
2 Months ago
Lionbridge Games - Account Director

Lionbridge Games

Île-de-France, France (On-Site)
2 Months ago
Fluence - Sales Engineer/Senior Sales Engineer - Battery Energy Storage

Fluence

Arlington, Virginia, United States (Hybrid)
6 Months ago
Paytm - Micro Market Manager - QR - GOA

Paytm

Goa, India (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Toptracer - Software Engineer in Test (SDET)

Toptracer

Stockholm, Stockholm County, Sweden (Hybrid)
3 Months ago
PwC - IN_Senior Associate_PBI Custom Chat Developer_Data &  Analytics_Advisory_PAN India

PwC

Kolkata, West Bengal, India (On-Site)
6 Months ago
Wargaming - Senior Game Designer, Meta (World of Tanks Blitz)

Wargaming

Vilnius, Vilnius County, Lithuania (Hybrid)
1 Month ago
On Location - Performance Marketing Manager – FIFA World Cup 26™

On Location

New York, New York, United States (On-Site)
1 Month ago
Social Discovery Group - Head of Product (Premium products)

Social Discovery Group

Almaty, Almaty Region, Kazakhstan (Remote)
4 Months ago
Corsair - Customer Support Representative

Corsair

Wokingham, England, United Kingdom (On-Site)
4 Weeks ago
Easygo - Senior Digital Product Analyst

Easygo

Melbourne, Victoria, Australia (On-Site)
2 Months ago
Warner Bros Games - Sr Financial Analyst

Warner Bros Games

Mexico City, Mexico City, Mexico (Hybrid)
2 Months ago
OtherSide Entertainment - Economy Designer

OtherSide Entertainment

United States (Remote)
2 Months ago
Scientific Games  - Senior Tech Ops Engineer

Scientific Games

United States (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Oregon, Remote, United States

Company3 Method Studios - Senior Payroll Specialist

Company3 Method Studios

California, United States (Remote)
3 Months ago
Nintendo - Senior Manager, Engineering Infrastructure and IT

Nintendo

Redmond, Washington, United States (On-Site)
4 Months ago
Amazon Games - Senior Game Tools Engineer, Amazon Games

Amazon Games

San Diego, California, United States (On-Site)
6 Months ago
Egnyte - Sales Enablement Manager

Egnyte

Spokane, Washington, United States (Remote)
2 Months ago
Life church - Life.Church Campus Internship

Life church

United States (On-Site)
6 Months ago
Rackspace Technology - Product Manager III

Rackspace Technology

United States (Remote)
1 Month ago
Glean - Technical Support Engineer

Glean

Palo Alto, California, United States (On-Site)
5 Months ago
Alphasense - Lifecycle Marketing Analyst

Alphasense

Remote, Oregon, United States (Remote)
2 Months ago
Dun & Bradstreet - Revenue Accountant (R-16767)

Dun & Bradstreet

Jacksonville, Florida, United States (On-Site)
6 Months ago
Life church - Associate Youth Pastor

Life church

United States (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Business Development Jobs

Deliveroo - Sales Development Representative (Abu Dhabi based only)

Deliveroo

Abu Dhabi, Abu Dhabi, United Arab Emirates (Hybrid)
3 Months ago
Canva - Public Sector Business Development Representative (French or German Speaking)

Canva

London, England, United Kingdom (Remote)
1 Month ago
Universal Music - Senior Vice President, Revenue

Universal Music

Santa Monica, California, United States (On-Site)
4 Months ago
Onward Search - Sales Development Representative (Real Estate)

Onward Search

Norfolk, Virginia, United States (On-Site)
5 Months ago
undefined - Sales Development Representative

United States (Remote)
6 Months ago
InMobiInMobi - Senior Manager - Client Development

InMobiInMobi

Singapore (On-Site)
3 Months ago
Rackspace Technology - Sales Executive II

Rackspace Technology

Gurugram, Haryana, India (Remote)
1 Month ago
WildBrain - Senior Licensing Manager

WildBrain

Singapore, Singapore (Hybrid)
3 Months ago
undefined - Account Manager

Tokyo, Japan (On-Site)
6 Months ago
Lionsgate Games - Coordinator, Global Strategy & Licensing

Lionsgate Games

Santa Monica, California, United States (On-Site)
4 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

United States (Remote)

Poznań, Greater Poland Voivodeship, Poland (On-Site)

Poznań, Greater Poland Voivodeship, Poland (On-Site)

New York, New York, United States (Remote)

United States (Remote)

Poznań, Greater Poland Voivodeship, Poland (Remote)

View All Jobs

Get notified when new jobs are added by Fandom

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug