Director of Creative Strategy, eCommerce

1 Month ago • 5-7 Years • Graphic Design • $93,375 PA - $192,500 PA

Job Summary

Job Description

The Director of Creative Strategy, eCommerce at Island Records (a UMG label) will lead and oversee the creative strategy for the label's eCommerce business. Responsibilities include product development and design, site experience, content production (photo, video, digital marketing assets), and creating compelling fan experiences. This role requires close collaboration with creative stakeholders across the label, artist, Famehouse, and Bravado teams. The ideal candidate will develop rich storytelling through product strategy, manage creative production for eCommerce activations, communicate effectively with labels and artists, and leverage data to inform creative decisions. Success in this role demands strong communication, collaboration, and a deep understanding of music fandom and eCommerce trends.
Must have:
  • 5-7 years experience in managing creative/eCommerce campaigns
  • Proven track record of selling creative concepts
  • Excellent communication and presentation skills
  • Knowledge of product sourcing and production
  • Understanding of music fandom and eCommerce
  • Creative problem-solving abilities
Good to have:
  • Photoshop and InDesign experience
  • Experience in music or fashion/retail
Perks:
  • Comprehensive medical, dental, vision benefits
  • Wellbeing reimbursements
  • Student loan repayment assistance
  • 401k match
  • Flexible PTO
  • Paid parental leave
  • Summer Fridays
  • Paid Winter Break

Job Details

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers eCommerce for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and commerce is becoming part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.

Island Records and Famehouse are looking for a Director of Creative Strategy to join our team, sitting on a cross-functional team dedicated to supporting Island Records. This person will guide and oversee the creative strategy for the eCommerce business of these labels, including product development and design, site experience and content production (photo, video, and digital marketing assets), in order to create compelling fan experiences on behalf of some of the biggest artists in the world. They will work in close partnership with creative stakeholders across the label, artist, Famehouse, and Bravado teams to bring all of the necessary creative to life for each campaign.

How you’ll CREATE:

  • Lead creative strategy and production to drive Island & their artists’ eCommerce goals.
    • Develop rich storytelling through product strategy, development and design that will serve as the cornerstone for further campaign creative.
    • Act as creative lead across product launches and accompanying eCommerce activations, ensuring the artist’s narrative is fully represented throughout the end-to-end customer experience.
    • Communicate directly with the labels and artist teams alongside cross-functional team members to sell through creative product strategies.
  • Work collaboratively and cross-functionally across eCommerce, label groups, and the wider UMG organization.
    • Work closely with label creative and other creative resources—artist team members, freelance designers, merchandise companies, etc.—to bring artist brand and campaign narratives to life across product, site experience, and content.
    • Work with the eCommerce Experience and Site Merchandising team to leverage historic and audience data to inform creative strategy and output.
  • Work hand in hand with teammates across Artist Engagement, eCommerce Experience and Site Merchandising, Store Management, Operations & Customer Service.

Bring your VIBE:

  • 5-7 years experience managing creative and/or eCommerce campaigns from ideation to execution, preferably in music or fashion/retail.
    • Established track record of selling through creative concepts and strategies to clients.
    • Natural collaborator. Must be willing to set ego aside in order to deliver for our customers (both fans and artists).
    • Exceptional verbal and written abilities — communication and presentation skills are essential (both internally and externally).
    • Working knowledge of product sourcing and production.
  • Deep understanding of what goes into our work and this role, including:
    • Music fandom and the fan to artist connection.
    • Brand differentiation across artists and music genres.
    • Trends that appeal to a range of music audiences.
    • eCommerce, specifically trends and best practices as they apply to the fan to artist relationship.
  • Creative approach to problem solving.
    • Comfortable juggling multiple high priority projects simultaneously with strong attention to detail.
    • Ability to stay flexible, calm and collected under pressure, and to be accountable for meeting deadlines amidst changing client needs.
    • Self-starter attitude, capable of owning important responsibilities from inception to completion.
    • Strong critical thinking skills and an ability to make decisions informed by data.
  • Proficiency in Microsoft Office (particularly PowerPoint) and Mac OS required.
  • Photoshop and InDesign experience is a plus.
  • Bachelor’s degree in music business, fashion/retail, marketing, creative, or a related field.

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


Job Category:

eCommerce

Salary Range:

$93,375- $192,500

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.

Similar Jobs

ComeOn Group - PPC Specialist

ComeOn Group

London, England, United Kingdom (Hybrid)
6 Days ago
Daybreak Game Company LLC - QA Analyst (Temp)

Daybreak Game Company LLC

San Diego, California, United States (On-Site)
9 Months ago
The Walt Disney Company - Senior Manager, Business Integration - International

The Walt Disney Company

Hong Kong (On-Site)
2 Months ago
VOID Interactive - Senior Producer

VOID Interactive

(Remote)
1 Month ago
Bungie - Contract Destiny Marketing Manager

Bungie

(Hybrid)
1 Month ago
Concept markerz - 3D Designer

Concept markerz

New Delhi, Delhi, India (On-Site)
8 Months ago
Rockstar Games - Livery Artist

Rockstar Games

Edinburgh, Scotland, United Kingdom (On-Site)
6 Days ago
Rapt Studio - Designer (Interior Design/Architecture)

Rapt Studio

San Francisco, California, United States (Hybrid)
5 Months ago
SoCheers - Creative Supervisor - Design - Mumbai

SoCheers

Mumbai, Maharashtra, India (On-Site)
6 Months ago
Onward Search - Packaging Designer

Onward Search

Los Angeles, California, United States (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Wargaming - Community Manager (World of Tanks PC)

Wargaming

Prague, Prague, Czechia (Hybrid)
1 Week ago
Tesla - Engineering Technician, Drive Unit/Traction Inverter (Powertrain)

Tesla

Brandenburg, Germany (On-Site)
1 Month ago
Nagarro - Staff Consultant

Nagarro

Cebu City, Central Visayas, Philippines (On-Site)
5 Months ago
Tesla - Mechatronics Engineering Internship

Tesla

Brandenburg, Germany (On-Site)
1 Month ago
Trackman - Sales Representative - Eastern Oregon, Southern Idaho, Wyoming, South Dakota

Trackman

Oregon, United States (Hybrid)
5 Days ago
InvenioLSI - SAP Analytics SEM

InvenioLSI

New Delhi, Delhi, India (On-Site)
3 Months ago
Nintendo - CONTRACT - Events Marketing Specialist (LatAm)

Nintendo

Redmond, Washington, United States (Hybrid)
4 Months ago
The Walt Disney Company - Disney VIP Tour Guide

The Walt Disney Company

Hong Kong (On-Site)
6 Days ago
Trackman - Sales Representative - France

Trackman

Bourgogne-Franche-Comté, France (Hybrid)
10 Months ago
Nintendo - Senior Advertising Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
8 Months ago

Get notifed when new similar jobs are uploaded

Jobs in New York, New York, United States

Rivos - Silicon Microarchitecture & Logic Design - Intern

Rivos

Santa Clara, California, United States (On-Site)
5 Months ago
The Walt Disney Company - Systems Administrator II - Overnight Shift

The Walt Disney Company

Charlotte, North Carolina, United States (On-Site)
1 Week ago
Meta - Software Engineer - Datacenter networking

Meta

Menlo Park, California, United States (On-Site)
4 Months ago
Onward Search - B2B Sales Coordinator

Onward Search

Atlanta, Georgia, United States (On-Site)
4 Months ago
Activate Games - Team Lead (Store Supervisor)

Activate Games

Sterling, Virginia, United States (On-Site)
6 Days ago
Meta - Network Production Engineer, Network Infrastructure

Meta

New York, New York, United States (On-Site)
4 Months ago
Maersk Careers - Warehouse Associate - Northlake, IL

Maersk Careers

Illinois, United States (On-Site)
6 Months ago
Evolution - Part-time Game Presenter - Weekend Shifts, $20-25/hr. (Customer Service Alternative)

Evolution

Atlantic City, New Jersey, United States (On-Site)
8 Months ago
Varonis  - Human Resources Business Partner

Varonis

Morrisville, North Carolina, United States (On-Site)
5 Months ago
Rivos - Senior Memory Design Engineer

Rivos

Portland, Oregon, United States (Hybrid)
5 Months ago

Get notifed when new similar jobs are uploaded

Graphic Design Jobs

INKPPT  - Presentation Specialist

INKPPT

Gurugram, Haryana, India (On-Site)
6 Months ago
EVitamin Business Consulting   - Motion Graphic Designer

EVitamin Business Consulting

Indore, Madhya Pradesh, India (On-Site)
9 Months ago
UNIVRSE - Senior Graphic Designer (Freelance)

UNIVRSE

Catalonia, Spain (On-Site)
3 Days ago
Team Liquid - Senior Creative Director, Liquid Media, EU

Team Liquid

Utrecht, Utrecht, Netherlands (Hybrid)
2 Weeks ago
Pazu Games - Graphic Designer & UI Designer- Remote-  East Europe

Pazu Games

(Remote)
7 Months ago
Alp Consulting  - Art Director-Adobe After Effects

Alp Consulting

Chennai, Tamil Nadu, India (On-Site)
11 Months ago
WebFX - Web Designer

WebFX

Philippines (Remote)
2 Days ago
SoCheers - Creative Supervisor - Design - Mumbai

SoCheers

Mumbai, Maharashtra, India (On-Site)
6 Months ago
Bridgenext - Creative Director

Bridgenext

Pune, Maharashtra, India (Hybrid)
8 Months ago
Dashtoon - Motion Graphics Animator

Dashtoon

Bengaluru, Karnataka, India (On-Site)
8 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Franklin, Tennessee, United States (On-Site)

New York, New York, United States (On-Site)

Santa Monica, California, United States (On-Site)

Santa Monica, California, United States (Hybrid)

Los Angeles, California, United States (On-Site)

Santa Monica, California, United States (On-Site)

Santa Monica, California, United States (Remote)

Los Angeles, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Universal Music

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug