Growth Marketing Manager, Go-to-market Promotions

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview:  

The PlayStation Store & Services Growth Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).  

 This role will report directly to the Growth Marketing Go-to-Market team and plays a key role in driving the creation, delivery, and optimization of innovative promotional campaigns. As a vital contributor to the team, you will be responsible for scoping, delivering, and optimising processes and workflows to increase the velocity and volume of outputs while maintaining alignment with brand guidelines and channel requirements. 

What you'll be doing:

• Creative Promotional Development: Drive the creation and optimization of promotional assets that enhance growth marketing initiatives.
• Strategic Contribution: Collaborate on the creative strategy for Store & Services promotions, ensuring assets are utilized effectively to support business objectives.
• Execution Excellence: Ensure the timely delivery of creative assets tailored to channel execution, aligning them with brand standards and specific channel requirements.
• Process Enhancement: Support the scoping, implementation, and automation of workflows to boost output efficiency and scalability.
• Experimentation and Testing: Drive creative experimentation by developing and supporting a robust test-and-learn agenda to inform future campaign strategies.
• Performance Analysis: Utilize performance reporting to assess the effectiveness of promotional campaigns across various formats, sizes, and creatives, working closely with the performance management & creative teams to optimize results.
• Audience Strategy: Collaborate to establish the most effective audience targeting strategies to align with business goals and maximize impact.
• Innovative Growth Strategies: Brainstorm and implement new creative growth strategies, continuously monitoring digital trends, competitor activity, and industry best practices to refine ongoing plans. 

What we're looking for:

• • • 7+ years in marketing roles preferably across the Gaming/Entrainment vertical in creative or performance roles
    • A history of successfully operating in complex matrix global organisations  
    • Comfortable supporting setting up/enhancing processes for campaign or creative delivery at scale (multi market/product)
    • Experience with Dynamic content optimisation & creative/campaign automation tools would be beneficial 

Benefits: 

• Discretionary bonus opportunity
• Hybrid working model (FlexModes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.