Marketing & Content Strategist
Job Summary
Job Description
Exploding Kittens, a leading game and entertainment company, seeks a Marketing + Content Strategist to drive energy across social and retail channels. This social-first, copy-driven role involves writing and editing high-performing content for platforms like TikTok, Instagram, and YouTube Shorts, creating short-form product videos, and crafting SEO-aware product detail page copy. The strategist will also shoot and edit lo-fi social videos, manage social channels, support content production shoots, track content performance using analytics, and assist with influencer campaigns and trend analysis. Ideal candidates are fluent in social media creation, possess strong writing skills, understand social content performance, and are comfortable with light video editing.
Must have:
- Write and edit high-performing content across social platforms
- Create and publish social content, including shooting and editing videos
- Support shoots and content production logistics
- Track content performance and surface insights
- Support influencer campaigns and contribute to strategy
- Fluent in TikTok, Instagram, and YouTube Shorts as viewer/creator
- Confident writer, on-brand, fun, and clear
- Understands social content performance
- Comfortable with light editing in CapCut or Premiere
- Detail-oriented, dependable, and manages multiple tasks
- Thrives in fast-paced, creative environment
- Takes initiative and solves problems
Good to have:
- Bonus points for keyword optimization while maintaining brand spirit
- Experience in content, social, or influencer marketing at a consumer brand
3 skills required
Job Details
Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10K through Kickstarter, the Exploding Kittens campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is the #1 most-backed project in Kickstarter history and has sold over 20 million games.
Started by former Xbox game designer Elan Lee and The Oatmeal’s founder Matthew Inman, Exploding Kittens and its family of games seek to reshape traditional game night into an entertaining person-to-person experience. Today, there are over 30 games available for purchase, an exclusive Exploding Kittens mobile game for Netflix subscribers, a free-to-play app, Kitty Letter, and an Exploding Kittens mobile app available iOS, Android, and Nintendo Switch as well as an animated Netflix series titled ‘Exploding Kittens’ currently out now! Check it out and join us in the truly belly-aching laughs.
Exploding Kittens makes games that are easy to pick up, impossible to put down! We’re looking for a Marketing + Content Strategist to help bring that energy to life across social and retail channels.
This is a social-first, copy-driven role for someone who knows how to make content work. You’ll write for social, craft sharp and conversational captions and scripts that actually perform, and create your own content from start to finish using tools like CapCut or Premiere. You’ll also help keep our team moving fast by coordinating shoots, managing communities, and bringing fresh ideas to the table. You don’t need to be a hardcore gamer, but you should have a connection to play and the instincts to write in a voice that ranges from family-friendly to totally unhinged.
HOW YOU'LL CONTRIBUTE:
- Write and edit high-performing content: Write across a range of formats, from TikTok hooks to product detail pages. You’ll craft platform-native captions and scripts that perform on TikTok, Instagram, and YouTube Shorts, tailoring tone and structure to each audience and format. You’ll also write short-form product video scripts for our ecommerce pages, making our games feel fun, fast, and easy to play. On the product detail page side, you’ll write clear, benefit-forward copy that’s SEO-aware (we’ll give you the tools), while keeping our voice front and center. Light video editing in CapCut or Premiere is a plus.
- Create and publish social content: You’ll shoot and edit lo-fi, short-form videos for social media. Nothing polished or commercial, just content that feels fun, organic, and shareable. You’ll also manage the day-to-day operations of our social channels: scheduling and posting, jumping into comments and DMs, running Broadcast Channel giveaways, and flagging any customer issues to our support team. You’ll help keep our content consistent, responsive, and aligned with our brand.
- Support shoots and content production: You’ll help plan and coordinate UGC-style content shoots, including sourcing props, casting creators, prepping gameplay materials, and supporting on-set logistics. Whether it’s a quick internal shoot or a larger planned production, you’ll help make sure everything runs smoothly and we get the content we need.
- Track performance and surface insights: You’ll use Sprout and native platform analytics to track how our content is performing. This includes pulling data, identifying top-performing formats, and surfacing actionable insights that inform future content decisions.
- Support influencer campaigns and contribute to strategy: You’ll assist with the logistics, tracking, and execution of influencer activations and product giveaways. You’ll also keep a close eye on trends in social media, the toy and game space, and adjacent pop culture. You’ll flag emerging games, creators, and trends, and help pitch ideas that push our content forward.
WHO YOU ARE:
- You’re fluent in TikTok, Instagram, and YouTube Shorts as both a viewer and creator.
- You’re a confident writer who knows how to grab attention, stay on-brand, and keep things fun and clear. Bonus points if you know how to work keyword optimization into your writing while keeping the spirit fun and on brand.
- You understand what makes social content perform, and you’re able to explain it. You’ve likely worked in content, social, or influencer marketing at a consumer brand.
- You’re comfortable with light editing in CapCut or Premiere and know how to get content out quickly without overthinking.
- You’re detail-oriented, dependable, and able to manage several moving pieces at once.
- You thrive in a collaborative, fast-paced, creative environment and are excited to dive into the toy and game space.
- You take initiative, solve problems, and don’t wait around for someone to tell you what to do.
$65,000 - $80,000 a year
This salary represents a range for the position and will ultimately depend on the individuals’ qualifications and years of experience, location, and is subject to change.
Please apply directly at jobs.lever.co/explodingkittens. Make sure to include a PDF of your current resume along with a cover letter.
We believe that we become stronger and more competitive as a company by employing people with different backgrounds and experiences and from different cultures. As an Equal Employment Opportunity employer, we are committed to complying with all applicable laws providing equal employment opportunity to applicants and employees regardless of sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), race (including protected hairstyles such as dreadlocks, braids, and twists), religion (including religious dress and grooming practices), color, gender (including gender identity, gender expression and/or the fact that an individual is transgender, transitioning, or transitioned), color, ancestry, national origin, possession of a driver’s license, physical or mental disability, medical condition, genetic information/trait/condition, marital or familial status, family care or medical leave status, registered domestic partner status, age, sexual orientation, military and veteran status, membership in military reserves, political affiliation, or any other basis protected by federal, state, or local law, ordinance, or regulation. We consider all qualified applicants with criminal histories in a manner consistent with applicable local, state, and federal “ban the box” and “fair chance” laws.
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